Setting the Record Straight with Keratin Complex Smoothing Therapy by Coppola
The BTC Bulletin Boards have been buzzing with discussions about the pros and cons of smoothing and straightening systems, and there are several misconceptions about Keratin Complex Smoothing Therapy by Coppola. So here is some up-to-date information that will clarify the debate and “set the record straight” on this service.
1. Fact or Fiction: All straightening systems, including the Brazilian, are alike.
Keratin Complex Smoothing Therapy by Coppola works differently from traditional chemical straightening systems--including Brazilian straighteners--and its competitors.
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Keratin Complex Quick Fact: Traditional straighteners (thio or lye based) change the chemical bonds of the hair. Keratin Complex Smoothing Therapy by Coppola does not alter the bonds. Instead, this system conditions the hair while adding shine and increasing manageability by infusing natural keratin deep into the cuticle of the hair shaft. As a result, each strand is keratin buffered by this unique, patent-pending process. Natural keratin is restored and hair is rejuvenated. Clients rave over the smooth, silky texture of their hair.
Who Loves It: “In my experience, Keratin Complex Smoothing Therapy by Coppola has revolutionized the hair industry,” says Nina Detling, Robert James Salon and Spa, Riverhead, NY. “It leaves the hair smoother, silkier, straighter and shinier. It eliminates [up to 95% of] unwanted frizz and reduces styling time in half. I have replaced most of the relaxers in our salon with Keratin Complex Smoothing Therapy.”
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2. Fact or Fiction: All smoothing treatments produce the same results.
Unlike other smoothing treatments, Keratin Complex Smoothing Therapy by Coppola eliminates up to 95% of frizz and curl for up to three months. It is also safe to use on all hair types, including color-treated hair.
Keratin Complex Quick Fact: Another benefit of the Keratin Complex Smoothing System is that it reduces drying and styling time. Hair that previously took 40 minutes to blow dry may only take five-to-eight minutes after the treatment.
Who Loves It: “The Coppola treatment is the best thing since hair color,” says Rika Albert, Desmond Lily Salon, Winter Park, FL. “The hair dries much quicker and looks better with less effort. It takes away frizz and flyaways.”
3. Fact or Fiction: All straightening systems have an unpleasant odor and contain formaldehyde.
The patent-pending process in Keratin Complex Smoothing Therapy by Coppola allows stylists to work safely and effectively with a very low percentage of encapsulated aldehydes, and NO odor or fumes are released. The process uses exact balanced reactions and patented polymerization processes to completely polymerize exactly what is needed to seal the hair shaft without releasing excess gases into the air. This renders the process extremely safe and effective.
Keratin Complex Quick Fact: Aldehyde is defined as any member of a class of organic compounds that contain a carbonyl group in which the carbonyl group is bonded to at least one hydrogen molecule. Low molecular weight aldehydes, like formaldehyde and acetaldehyde have sharp, unpleasant odors.*
Who Loves It: “Keratin Complex works better than what I was using on my clients before,” exclaims Rafe Lugo, owner of Rafe Lugo Salon, Doral, FL. “There’s no smoke and odor in the salon. Thank you Coppola for such a great product!”
4. Fact or Fiction: Anyone can perform a smoothing treatment. All you have to do is follow the instructions.
Keratin Complex Smoothing Therapy by Coppola requires every salon and stylist administering the treatment be trained and accredited prior to use. This ensures consistently beautiful results and optimal quality to all salon clients. It also guarantees that salon professionals assess the hair prior to treatment and recommend the appropriate service based on the desired results.
Keratin Complex Quick Fact: The training and education offered by Keratin Complex Smoothing Therapy by Coppola is in-depth and hands-on, unlike some competitors who offer quick internet certification. It also helps generate an incredible amount of revenue for your salon, which is important during these economic times.
Who Loves It: “As the salon’s GM, I can attest that it raises our profit $10,000 per month without health risks like so many other smoothing systems,” says Edward Oberle, Jean-Claude Biguine Flagship Salon and Medical Spa, Miami Beach, FL. “Our staff is completely trained and certified. Our many celebrity and model clients rely on Keratin Complex for beautiful hair.”
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5. Fact or Fiction: Keratin is just a buzz word that really doesn’t do much to improve hair.
At birth, the keratin level in the hair ranges from 70%-80%. As we mature, keratin loss leads to a dull finish, frizziness, coarseness and loss of sheen. By restoring and replenishing lost keratin to the hair, strands are again shiny, straight and frizz-free with a beautiful sheen and increased manageability.
Keratin Complex Quick Fact: Keratin Complex Smoothing Therapy by Coppola not only restores the keratin in the hair, but it also restores self-esteem and confidence to many women living with unruly hair. The increased manageability and style-ability give them confidence in their hair and their overall appearance.
Who Loves It: “Keratin Complex is a revolutionary product that has the ability to smooth and treat my clients’ hair to perfection,” says Amanda Vincent, Guillermo’s Siesta Salon, Sarasota, FL. “When clients call me and thank me for changing their lives, I say ‘thank you,’ and then I thank Keratin Complex for a product that makes me look like a miracle worker especially during such a bad economic time. I want [to buy] stock!”
Going to America's Beauty Show next week? Stop by the Keratin Booth (#3016) to learn more!
For more information please visit www.keratincomplex.com
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* The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2007, Columbia University Press. All rights reserved.