Secret Weapons to Recruit, Retain and Reward Your Clients
Before you start ringing in the New Year, make sure you have a plan of attack set in motion to ensure a lucrative and successful 2010. With an army of styling soldiers equipped with BTC Business Builders, conquering the beauty battlefield will be a piece of cake. Here are 3 surefire ways to keep your clients coming through the front door well after the holiday season.
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Rewarding Words: A Successful Referral Program
You know the old saying—birds of a feather flock together. Well, they also get their hair done at the same salon! Stop spending dollars on advertising in the newspaper and invest those dollars in a referral program for your existing clients. We checked out some of the industry’s most successful referral programs and developed this killer turnkey system guaranteed to turn your clients into money-making referral machines!
Here’s how you do it:
1. Fill in referral cards with the salon and stylist names and information. Place these cards in the clear acrylic holders at EVERY station.
2. At the end of every service, give each of your clients 3 referral cards. Explain to them that when they refer a friend who brings in the referral card, the new client and the existing client will both receive a special gift. Tell them to be sure to fill out the card with their name and address and to do the same for the person they are referring.
3. Each time a new client comes in with a referral card, present her with the gift of your choice—a free product, an add-on service, a discount, etc. You can fill in the blank with your choice of gift.
4. Mail a gift certificate postcard to the client who referred her friend, letting her know a special gift is waiting for her at the salon. She’ll be sure to book her appointment right away.
BTC Referral Kits Include:
- Preprinted bi-fold referral cards
- Acrylic referral card holders
- Client gift certificate postcards
- Mirror talkers (downloadable with program)
25% Off BTC Referral Kits - Purchase One TODAY!
Early Bird Schedulers: Pre-Booking Your Clients
It doesn’t take a rocket scientist to know that clients are stretching out the time between appointments. But what you may be surprised to learn is how much money you’re losing when clients don’t return every six weeks. Consider this: If you booked 300 clients every 8 weeks and they spent about $50 per visit, you would make $90,000 a year. But if you pre-booked them to come in every 5 weeks, you would increase your income to $150,000 a year. That’s a whopping $60,000 difference! In a down economy, there’s nothing more important than pre-booking your clients. We asked a number of top BTC member salons to share their secrets about how to get clients to pre-book before they leave the salon. The secret? Reward your clients for getting back into your chair before they even leave it.
Here’s how you do it:
1. Schedule a team meeting to share statistics about why pre-booking is so important and how it can positively affect your stylists’ income.
2. Determine the number of pre-book cards you will need. Generally figure about 50 for each team member to get started.
3. Determine the gift you will be providing to the clients when they bring the cards back to the salon. Make sure it’s a gift that will build your business, such as a retail product, a complimentary add-on service or dollars off their next service. Consider changing it up every few months. Once services are rendered or retail is purchased, punch the card for your client.
4. Have team members fill out their own cards with their names and the reward your salon has decided upon.
5. Make sure to place your pre-book cards on each station and also at the front desk.
6. Download and print the mirror talker artwork that supports the pre-book program and place the mirror talkers at each station. Our website link for the artwork will be found in the kit.
