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Hair Color > Articles > Redken Launches Shades EQ Cream & Cover Plus

Redken Launches Shades EQ Cream & Cover Plus

Ready for some exciting news in the world of haircolor? Redken will be adding to their already stellar lineup of amazing haircolor products with the expansion of the Shades EQ line—it’s now available in two new cream formulas—Shades EQ Cream and Cover Plus! Both lines offer rich, deep color and incredible shine, plus the formulas are rich in pomegranate oil and rice protein for superior conditioning and long-lasting color. 

We know what you may be thinking—is the original Shades EQ Gloss being discontinued or changing? The answer is emphatically “no!” The new additions allow you to double your haircoloring options to meet all of your demi-permanent needs. Learn a little bit more about Shades EQ Cream and Cover Plus, including how you can incorporate them into your salon to live in perfect harmony with the original Shades EQ Gloss.

Shades EQ Cream
• Same no-lift, no-ammonia acid pH technology found in Shades EQ Gloss
• 100% oxidative dyes for richer, deeper, long-lasting color
• Creamy consistency is perfect for lowlighting, color blocking and other placement techniques
• Advanced gray blending
• Excellent durability—fades on tone
• Available in 20 shades, plus Clear
• Use with 10 volume Pro-oxide Cream Developer

PRO TIP: You can use Shades EQ Cream and Shades EQ Gloss in the same service!
Patrick Fitzwater of Salon Oasis in Boca Raton, FL says Shades EQ Cream is perfect for Balayage techniques placed in-between foils. “The cream consistency offers a creative advantage by keeping the color where you place it,” he says. After the foils and Balayage have processed, he likes to glaze over the top with a Shades EQ Gloss formula for a beautiful, multi-dimensional effect.

Shades EQ Cover Plus
• No ammonia formula that provides up to 75% gray coverage with demi-permanent results
• Maximum gray blending
• Provides a subtle brightening effect for more visible reflect
• Available in 10 shades, plus Clear
• Use with 10 or 20 volume Pro-oxide Cream Developer

PRO TIP: Introduce Shades EQ Cream and Cover Plus into your salon in a fun way!
Patrick Guarniere of Bang Salon in Washington, DC says to run a contest with Shades EQ Cream and Cover Plus in your salon. “Take a ‘before’ picture of your client and then mix two or more shades based on your desired color outcome,” he says. “Then have your client name the formula. Take an ‘after’ picture of your client with their new Shades EQ or Cover Plus shade. Enter each client who participates into a drawing at the salon for a special prize.”

Ready to bring on the new color? Redken will support you every step of the way with their superb communication and business tools. Check out Redken Education on Demand at for sales tips and technical how-tos. You can even purchase a customized business tool box that includes marketing pieces like posters, postcards and mirror talkers to promote the new product in the salon. Finally, visit the Break Room for discussions and forums where you can ask questions and share tips with other Redken users.

To learn more, visit





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