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Business > Articles > BTC BFF 911: Clever Catchphrases for Spring

BTC BFF 911:
Clever Catchphrases for Spring

BTC Facebook Fan Kim Hulden posted this question for her peeps on the BTC Facebook page. See what the BFFs had to say:

“We’re brainstorming some fun catch phrases for our spring promotions. Anyone have any ideas?”
—Kim Hulden
Mark Edwards Hair Studio
Round Lake, IL

 “We suggest developing a catch phrase that can be used to promote a series of services. The series can be promoted weekly for 4 to 6 weeks with a different promotion each week. For example, we like, ‘Refresh, Renew and Revive. Spring has arrived.’ This catch phrase can be used to offer a series of service suggestions to your clients such as an updated haircut, a rich new color, a new makeup look, a brow sculpt or a conditioning hair treatment. The series could include discounts on the services or they could just simply be suggestions to your clients and can easily be promoted on Facebook, Twitter, your salon’s website and via email. For the client who isn’t online, we suggest promoting the services in the salon with a support menu. An entire spring marketing campaign can be created by one simple catch phrase.”
—Eric Fisher, BTC Best Seller and Owner of Eric Fisher Salons and Academy

“Be a gold digger and go BLONDE!”
—Deborah Herzog Scannell
Aspire Boutique Salon
Tuckahoe, NY

“Consider ‘Spring into Highlights’ or even ‘Blooming Balayage.’”
—Josh Cooley
Rockstars + Lambs
Pueblo, CO


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