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Hair Color > Articles > Kim Kardashian Lightens Up with a Multi-Tonal Hue

Kim Kardashian Lightens Up:
Her New Multi-Tonal Hue from
Joico's George Papanikolas

Maybe it’s love or maybe it’s simply a seasonal update, but when Kim Kardashian visited Joico Celebrity Colorist George Papanikolas at Hollywood’s Andy LeCompte Salon last week, she was in a “light” mood. So George whipped out his bowls and brushes and got busy, shifting her signature raven tresses to a softer and lighter, multi-chocolate hue. 

The Inspiration
“Kim wanted a glossy, fashionable look,” says George. “We were inspired by the fashionable brunette shade recently seen on Lea Michele—it’s multi-dimensional and glossy, which is the hottest trend for brunettes.”

The Formula
To create Kim’s deep chocolate base with caramel and milk chocolate accents, George reveals that he first softened her darkest brown shade with Joico Vero K-PAK Base Breaker, which lightens the hair one level without warmth. Next, he placed balayage highlights around her face and on strategic points on the ends, using Joico VeroLights Crème Lightener. Finally, a rich chocolate gloss, created with Joico Vero K-PAK Chrome equal parts N6 + N8, blended the shades and produced a high-shine finish.

The Maintenance
Before Kim headed out, George recommended his favorite home care products to maintain her new hue. “Tone-on-tone is the most sophisticated new look for brunettes, and it’s important to protect color to maintain its richness,” he explains. “So I send all of my brunette clients home with Joico K-PAK Color Therapy Shampoo to prevent fading and Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment for incredible shine, condition and touchability.”

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