BTC BREAKING NEWS:
Acquisition Provides Significant Expansion of SalonCentric’s
Service in Northeast
L’Oréal USA, announces the acquisition of the operations of Emiliani Enterprises Inc. Emiliani Enterprises is a full-service, family-owned wholesale distributor headquartered in Union, New Jersey.
This acquisition will provide L’Oreal USA’s professional salon distribution operation, SalonCentric, with coverage in the metropolitan New York area as well as New Jersey and parts of Connecticut, bringing the distribution operation coverage now to 48 states. Emiliani Enterprises has 15 professional-only stores, close to 370 employees and is the leading professional products distributor in the region.
“We are very pleased to welcome Emiliani Enterprises to SalonCentric,” said Paul Sharnsky, President of SalonCentric. “They are an icon in the industry. Their commitment to the professional salon industry—and their total focus on stylists—is second to none. Emiliani Enterprises shares SalonCentric’s strong values for providing the best education and quality products, ensuring the success of salon professionals. In addition, they will provide us with needed coverage in the New York metropolitan area.”
“We’ve built our business and reputation over the years by focusing on one simple strategy: total dedication to serving our salons,” noted Carl Galasso, President and Chief Operating Officer, Emiliani Enterprises. “We are totally committed to making sure that every one of our customers is satisfied orwe’re not satisfied. SalonCentric has that same passion so this was a natural step towards taking our business to the next level.” Carl Galasso has been with the company over 25 years.
Emiliani Enterprises has been in the salon business since it was first founded as a barber supply business by James Emiliani in 1954. James Emiliani immigrated to the US from Sicily in 1951. In 1962, with his brother Domenic joining the business, Emiliani Enterprises broadened into beauty supplies. Since that time, three generations of the family have contributed to the success of the company.
Emiliani Enterprises is the ninth acquisition for SalonCentric which also includes Beauty Alliance, CB Sullivan, Columbia Beauty Supply, Maly’s West, Maly’s Midwest, Marshall Salon Services, Idaho Beauty & Barber and Peel’s Salon Services. The acquisition of Emiliani Enterprises is expected to close by the end of the year.
SalonCentric, headquartered in Largo, Florida, is the premier distributor of salon professional products in the U.S. SalonCentric was created by L’Oréal USA in 2008 following a series of acquisitions that provided a strong store organization and distributor salon consultant network. Today, SalonCentric operates in 46 states and has more than 1,000 sales consultants and over 800 stores. SalonCentric leverages L’Oréal’s 100-year leadership in the professional salon products industry with the best practices of the regional distributors acquired to form SalonCentric. Our mission is to support and inspire salon professionals’ success by connecting them to the leading brands, the finest education, and innovative, value-added business solutions. Our commitment to the industry also extends to proactively fighting diversion, and protecting authorized channels of distribution. Brands distributed by SalonCentric include: Alterna, Bioelements, Bio Ionic, Bosley Professional, Creative Nail Design, Essie, Farouk, Framesi, Kaemark, Kenra, L’Oréal Professionnel, Matrix, MENSDEPT., Mizani, Moroccanoil, L’Anza, OPI, Pravana, Pureology, Redken 5th Avenue NYC, Sam Villa, Sexy Hair, Surface Hair and TIGI.
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