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Hair > Articles > Farouk Systems' CHI and BioSilk Go Head to Head on Reality TV

Farouk Systems' CHI and BioSilk Go Head to Head on Reality TV


For once, we found ourselves talking about something other than Donald Trump’s hair during the recent episode of All-Star Celebrity Apprentice. This time, it was the battle between the star-studden teams representing professional salon brands CHI and BioSilk! To celebrate the premier, Farouk Shami, Founder and Chairman of Farouk Systems, welcomed over 200 guests to his home in The Woodlands, TX for a special viewing party.

Guests arrived in all white and had their look ‘volumized’ to celebrate the new launch, and new look, of BioSilk Volumizing Therapy. Accessorized with teal scarves and ties, ladies and gentlemen in attendance were offered complimentary styling by top Farouk Systems’ artists like Anna Cantu and Rocky Vitelli

The red carpet event included a Mediterranean-themed dinner and entertainment by DJ Valentino La Rosa, Violinist Juliette Jones and Singer Jacquita Perkins. Other notable guests included Miss CHI 2013, Nathalie Den Dekker and professional soccer player, Michael Chabala. 

The evening kicked off with a grand start as Farouk Shami was honored by BE Magazine’s Steve and Annie Casciola, with the BeautyMaker Award. The BMA Awards honor BeautyMakers around the country that support the mission of excellence in beauty and entertainment.

Guests then settled in to watch the much anticipated All-Star Celebrity Apprentice episode, featuring a challenge for each team to build a marketing plan around Farouk Systems’ brands CHI and BioSilk, presented by Farouk Shami and Basim Shami, CEO of Farouk Systems. The celebrity teams took to the streets of New York in branded glass trucks, both with high hopes to wrangle the pageant queens that Farouk Systems’ is known for supporting. 

Marilu Henner led the BioSilk Volumizing Therapy team and came out on top, with the help of Miss USA 2012  (now Miss Universe), Olivia Culpo. Farouk specified he chose Team BioSilk for the creativity, energy and teamwork they displayed. 

“I am thrilled to have had the opportunity to play for Team BioSilk and it was an honor to work with Farouk and Basim. It was the perfect task for me!  I hope it is the beginning of a beautiful relationship,” said Marilu Henner, Project Manager for Team BioSIlk and acclaimed actress, producer and author.

Henner’s victory will earn her chosen charity, The Alzheimer’s Association, up to $100K if her team maximizes the additional fundraising opportunities presented Farouk Systems. Mr. Shami generously offered to make a contribution of $1 for every new fan of the BioSilk and CHI facebook pages from the beginning of the episode until the start of the following episode airing Sunday, March 31, up to a maximum of $50K, in addition to the $20K donated by The Apprentice and the $30K donated by Farouk Shami during the episode.

Like CHI on Facebook! and Like BioSilk on Facebook to help support The Alzheimer's Association!

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