Farouk Systems Announces CHI
as Official Haircare Sponsor of the
2013 Miss USA Competition
It’s a party in the USA….Miss USA that is! And Farouk Systems will make sure all of the lovely ladies competing for the crown look their absolute best. “Farouk Systems is proud to be the presenting sponsor of the 2013 MISS USA Competition for the ninth consecutive year,” said Basim Shami, CEO of Farouk Systems. The competition will feature contestants from all fifty states and the District of Columbia. Last year’s telecast concluded with Olivia Culpo, Miss Rhode Island USA and official spokeswoman for the CHI brand, being crowned Miss USA 2012. The glamorous event will air live from Las Vegas Sunday, June 16 at 9 p.m. ET on NBC.
CHI is kicking off its #GoCurly vs. #GoStraight campaign to celebrate the launch of two new tools, the CHI ARC and the CHI G2. The campaign features Olivia Culpo (photo left), Miss Universe 2012, urging fans to #GoCurly with the CHI ARC automatic rotating curling iron, while Nathalie Den Dekker (photo right), Miss Universe Netherlands 2012, shows off her smooth, sleek style to encourage fans to #GoStraight with the CHI G2.
"Like" CHI on their Facebook page and enter the GoCurly vs. GoStraight Sweepstakes before June 24 for a chance to win the tools used to create the looks for the 2013 Miss USA contestants!
Volumizing Blowout Step-By-Step from BioSilk
Farouk Sunglitz Full Head Application
Farouk Neo-Real Color Step by Step
Learn hundreds of color formulas from the world's top colorists! Buy the two book set and SAVE!