SalonBooker Launches Promote: A New Tool To Keep Clients Coming Back
Meet your new salon email marketing team member. His name is Promote and he never runs out to Starbucks or calls in sick. What this new automated marketing system from SalonBooker does do is drive customer loyalty and increase revenues for salons. With Promote, you can automatically book more appointments from existing clients by offering them smart discounts based on each customer’s last visit.
If you’re a busy salon owner, it isn’t easy to do the juggle. You’re working on clients, overseeing staff, ordering supplies and probably even making sure the floor is swept! Email marketing is important, but it’s not always at the top of your list. Most owners simply don’t have the time to directly contact their customers. SalonBooker takes the complexity out of customer loyalty by providing an easy-to-use solution that encourages existing customers to return frequently.
"When it comes to customer relationship management, we enable salons to track the customer from initial booking, to payment, and to repeat purchase in one easy app," says Josh McCarter, CEO of Booker. "SalonBooker remembers your customers for you, and Promote knows how to bring them back."
In a nutshell, here’s how it works. Promote taps into the email list already stored in a SalonBooker client’s account and then sends an attractive offer to customers that haven’t booked their next appointment yet. The sample 10% discount on Adam’s next service from Sunny Day Salon (above) is one example. Salons can customize both the depth of discount and frequency of communication based on their individual business needs.
If Promote was a person, you’d, well, you’d promote him. But you don’t have to. Just sit back and let Promote do its job of promoting YOUR business, and watch those client retention numbers soar!
Check out this video or visit www.booker.com/promote to learn more.
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