10 Trending Color Formulas
What’s one of your favorite things about BTC’s COLOR, Cut & Style show (Early bird hotel deals are AVAILABLE NOW for COLOR, Cut & Style 2017 in AUSTIN, TEXAS!) each year? FORMULAS, right? And what’s one of your other favorite things? The straight-ahead, tell-it-like-it-is color education from Beth Minardi, of course. This year, attendees got a full dose of undiluted Beth on behalf of her Beth Minardi Signature Haircolor. And, there was a bonus! Beth was joined by a group of talented guys—the Joico Color I-LLUSION team—for a segment on the art of strategic color to create extraordinary visual effects.
Joico Celebrity Colorist & Spokesperson Denis De Souza, a native of Brazil, shared his sizzling Babylights De Rio technique. Joico Expert Educator Ricardo Santiago merged color design with precision cutting, and Phil Ring, aka @phildoeshair, offered demonstrations of the pixelated color he has become famous for.
When it was Beth’s turn, it was truth time. “Trends are great,” she said. “But when you go to a fashion show, and you see a pink, vinyl, thong bikini, you know that a kid can wear it, but it might need to be modified for women of different ages. Today, the two most in-demand color services are highlights and sexy, appropriate gray coverage. So when it comes to trends, we can offer them, adapt them or adapt them some more, depending on the client.”
Purchase Beth’s webinar today and learn foiling from the best!
So whether your client is an uptown heiress or a downtown diva, here are eight formulas from Beth and the guys that will keep them on-trend and confident.
1. Cinnamelt by Joico Educator and Advisor Ricardo Santiago
Formula A (highlights): VeroLight Powder Lightener
Formula B (shadow root): Joico Vero K-PAK Color 4VR + 20-volume developer
Formula C: Joico Vero K-PAK Color 4RV + Vero K-PAK Color 5XR + Vero Glaze
Formula D: Joico Vero K-PAK Color 6FR + Vero K-PAK Color 7XR + Vero K-PAK Color 9RG + 10-volume developer
2. Radioactive Pixels by Philip Ring
Formula A: Joico Crème Lightener + 30-volume developer
Formula B: Joico Color Intensity Yellow
Formula C: Joico Color Intensity Sky + Color Intensity Yellow
Formula D: Joico Color Intensity Mermaid Blue + Color Intensity Sky
3. Cashmere Blonde
Starting point: Natural Level 6/dark blonde with sun-faded ends
Formula A (scalp): Joico Crème Lightener + 20-volume developer
Formula B (midlengths and ends): Joico Crème Lightener + 20-volume developer
Formula C (glaze): Lumishine Demi-Liquid 9NV + 5-volume developer
4. Smokey Shadows
Starting point: Natural Level 3/medium brown with lightened, Level 5 ends, achieved with permanent color
Formula A (prelighten): Joico Crème Lightener + 10-volume developer
Formula B (shadow root): Joico Vero K-PAK Color 4V + 10-volume developer
Formula C (shadow ends): Joico Vero K-PAK Chrome V6
Formula D (toner): Joico Vero K-PAK Chrome V7 + N8
5. Cotton Candy Pixels
Starting point: Natural Level 6/dark blonde with sun-faded ends
Formula A (prelighten): Joico Crème Lightener + 10-volume developer at the scalp and 30-volume developer on the ends
Formula B (toner): Lumishine Demi-Liquid 9NV + Clear + 5-volume developer
Formula C, D and E (pixels): Joico Intensity Sky + Rose + Lilac
6. Balayage de Rio
Starting point: Natural Level 5/light brown
Formula A (babylights): Lumishine 10 Blue-Ash + 30-volume developer
Formula B (sombré): Clay Lightener + 30-volume developer
Formula C (gloss): Lumishine Liquid Demi-Permanent 9NV + Clear + 5-volume developer
7. Sunset Blvd
Starting point: Natural Level 6/dark blonde with spotty highlights
Formula A: Beth Minardi Signature 1 oz. 12 ICE + 1 oz. BB + 2 oz. 40-volume developer
Formula B (highlights): Joico VeroLight Powder Lightener + 20-volume developer
8. Fire Lights
Starting point: Level 4/light reddish brown with faded highlights
Formula A (base): Beth Minardi Signature Permanent Crème 6RC + 20-volume developer
Formula B (foil highlights): Beth Minardi Signature Permanent Crème 6RC + 8RG + 20-volume developer
Formula C (glaze): Beth Minardi Signature Liquid Demi Color 2 oz. 10C + ½ oz. 8C + ¼ oz. 6RC + 5-volume developer
9. Crimson Rose
Starting point: Level 4/light red brown with faded highlights
Formula A (base): Beth Minardi Signature Permanent Crème 5BRO + 20-volume developer
Formula B (foil highlights): Beth Minardi Signature Permanent Crème 4R + 8RC + 20-volume developer
Formula C (glaze): Beth Minardi Signature Liquid Demi Color 2 oz. 10C + 1 oz. 4RR + 5-volume developer
10. Peach Bellini
Starting point: Level 6/dark blonde with heavy highlights
Formula A (base): Beth Minardi Signature Permanent Color 9 TAN + 7 COR + 20-volume developer
Formula B (foil lowlights): Beth Minardi Signature Demi Crème 8RC + 5-volume developer
Formula C (foil lowlights): Joico Intensity Peach
Formula D (glaze): Beth Minardi Signature Demi Liquid 2 oz. 10C + 1 oz. 11 TAN + 5-volume developer
