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| The Aveda Institute Berlin opened its doors on October 13, 2003 in a trendy area of Berlin, one of Europe's most exciting capital cities. The institute, the first of its kind in Germany, will house the Aveda Environmental Lifestyle Salon & Spa and the Berlin Academy, an educational center providing a number of professional courses. | |
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| Located in a sophisticated, typically European-style building on the Ku'damm, one of Berlin's most fashionable streets, the Aveda Institute Berlin exudes a feeling of comfort and softness in the middle of a lively city. The Institute encompasses roughly 3100 square feet of space configured to provide settings for classroom learning, retail sales and hair, skin, spa and makeup services. | | |
| The Environmental Lifestyle store offers a unique, personalised retail experience where customers can identify their fragrance preferences and have their favourite shampoos or moisturizers blended with their favourite aromas. | |
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| A balcony provides a peaceful place for clients to relax while waiting for their appointments during summer months. | |
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| In the Chakra Room, a variety of Aveda signature spa treatments are performed. On weekends and Mondays, the Lifestyle Salon, featuring 18 permanent and mobile work stations, is transformed into the Berlin Hair Academy, a center for advanced professional training headed by veteran Aveda educators. | | |
| "The Aveda Institute Berlin was designed to reflect the traditional, elegant European feel of the building and its surroundings, while incorporating a modern urban chic style and the environmental sensibility that characterises Aveda," said Chris Hacker, Vice President of Global Marketing and Design for Aveda. | |
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| To design the space, Aveda brought in Jamie Fobert of Jamie Fobert Architects. His expertise was also used in the design of the London Aveda Institute so he was well aware of Aveda's commitment to using environmentally sound materials. For the Berlin Institute, locally | grown oak, and steel and | |
| concrete from local sources were utilised to avoid long transportation. | |
| The use of solid exposed material was inspired by the pure and natural image of the brand and retail fittings were designed as solidly crafted, freestanding furniture. Products are displayed in raw steel boxes fixed upon a base of solid oak. The ground floor features recycled asphalt tiles while on the second floor, timber off-cuts were used to form a solid wood floor. Feature walls were covered in natural grass materials to give the space texture and light and unique artefacts and decorative | pieces from India and Asia |
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