NovaLash's 2017 Global LASHoff Winners Announced!
NovaLash CEO Sophy Merszei announced the winners of her company’s annual LASHoff, a competition that features the work of top-level lash artists from around the world. This year, Sarah-Anne Barham from Felixstowe, England, was crowned the 2017 LASH Artist of the Year, while Kelley Delmonico from Fridley, Minn., was the Fans' Choice winner.
“Sarah-Anne exemplifies the standards, professionalism and techniques that have become synonymous with NovaLash,” says Sophy. “The quality and time she dedicates to her work, coupled with her sensational artistry, put her a step above.”
Sarah-Anne Barham (second to the right) with Sophy Merszei (far right)
and her $25,000 worth of goods for winning Lash Artist of the Year.
As Lash Artist of the Year, Sarah-Anne receives more than $25,000 in cash, prizes, advertising, marketing and travel with NovaLash. As the Fans’ Choice, Kelley takes home a similar winner’s package valued at $10,000.
“Kelley’s work and her commitment to customizing each of her client's look is what makes her the fan favorite,” notes Vanessa Max LASHoff coordinator.
To select the Lash Artist of the Year, a judging panel perused all finalists’ submitted videos and still images. Contestants were evaluated on application technique, product use, client communication, creativity and overall spokesmanship. The Fans’ Choice winner was selected by the online audience, who reviews the finalists’ still images and votes for their favorites.
Kelley Delmonico proudly displaying her trophy for being
selected as the Fans' Choice winner.
Other winners included artist Amber Peters from Dallas, Texas, who took the top spot in the Classics category, and Kate Baxter from Inverness, Scotland, who won the Volume category.
“All of our NovaLash artists are phenomenally gifted, especially when you get down to the finalists,” says Sophy. “Singling out one winner just doesn’t get any easier.”
Sarah poses with her trophy after winning the top spot
at the 2017 global LASHoff.
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