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Hair Color Articles
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Top 10 Tips to Retouch Like a Master
Looking to touch-up your retouch skills? We’ve got 10 tips to make sure you’re on track. Leah Freeman, Redken Artist at FUSE Salon offers her expert checklist for keeping clients’ color blended and beautiful. Live by these rules of retouching, and stubborn regrowth won’t stand a chance!
Color Formula: Raspberry Lemonade from Pravana VIVIDS
There are few things more summery than a lemonade stand, which is why Bethany Rechtzigel of Cottage Grove, Minnesota created this raspberry lemonade-inspired color concept for her entry in the Pravana “Show Us Your VIVIDS” contest—and it earned her an honorable mention! “What better way to describe the feeling of summer than with a nice cool glass of lemonade.” Bethany explained. Here’s how she did it!
Color Formula: Calm Before the Storm from Pravana VIVIDS
There is always those few moments, right before the downpour hits, when the sky is quiet and the wind is still. It is those moments when you can truly appreciate the swirling tones of the sky and undulations of the clouds. It is those moments that inspired Mike Reamer to create this look, “Calm before the Storm”, that took second place during the Pravana “Show Us your VIVIDS” Contest.
Color Formula: Zenith from Pravana VIVIDS
Inspiration can be found just about anywhere, just ask DJ Victory, who received an Honorable Mention in Pravana’s 2012 "Show Us Your VIVIDS" contest.  
Color Formula: Signature Blue Streak from Hope is in Style
Rueben Carranza, The CEO of Wella Professionals, was named the 2013 City of Hope Honoree this past year and in true Wella fashion, he decided to “go big” rather than “go home” with his term.The focus of this year’s campaign is funding diabetes research, a topic close to Rueben’s heart. To support the initiative and bring awareness, the team at Wella Professionals has developed a signature shade of blue, to represent the “Hope is in Style” campaign. Learn how to create the shade and show your support!
BTC Chicago Academy Class Recap: Balayage with Candy Shaw Codner
BALAYAGE. If you’re not doing it, you could be losing valuable clientele. So that’s why we asked Candy Shaw Codner, owner and educator at Atlanta’s Jamison Shaw Hairdressers  to bring her balayage highlighting expertise to our BTC Chicago Academy. Candy has been balayage-ing since before it was popular—she’s performed the technique on countless clients, including celebs like Carrie Underwood—and she has built an incredibly successful salon business because of it. Now, everyone who attended her class this past weekend is in a position to offer the in-demand technique to all of their eager clients.
Beth Minardi's Gatsby-Inspired Color How-Tos
It was the 1920s and over-the-top glamour reigned supreme. The jewelry was shinier, the dresses were sexier and the haircolor was bolder, richer and truly reflected the free-spirited feeling of the times. The upcoming release of the classic 1920’s tale of love and revenge, The Great Gatsby, has us dying to recreate some of the more opulent looks from the film. Luckily, Beth Minardi was feeling just as inspired and was kind enough to share her formulas and lend us her how-to expertise.
3 Fab Color Formulas from the BTC Community
The creative juices are flowing over in the BTC Community and members are turning out some fabulous work! Since its launch, thousands of members have uploaded images of the “real hair” they create behind the chair every day, and boy is it outstanding! Here are three looks that have Community members a-buzz, along with the formulas for how to re-create each of them on your clients. 
Color Formula: Kimberly Perry's Brilliant Blonde
John Simpson has gone country! Well, he hasn’t…but his color formula has! When we spotted Kimberly Perry’s stunning blonde shade at the Academy of Country Music Awards, we knew it had to be shared. And when we asked John, Goldwell’s Lead Art Director, to recreate the look, he happily obliged. Here’s his recreation of Kimberly’s country-girl color:
 
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