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Great Marketing Ideas and Ways to Attract Male Clients
How can you get more men into the salon and increase your piece of this significant market opportunity? A great place to start is with sampling according to the pros over at Redken. It is often said, but sampling really does lead to future business. Research shows that 50% of men say they would “likely” purchase a product they sampled, and 90% of the men who have tried Redken For Men products said they will “definitely/probably” purchase them again!
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Getting Fierce with Susan Scott
If you desire some motivational thinking and words of wisdom while attending Cosmoprof North America, then hit up PBA Symposium. Our recommendation for you is to attend the Annual Business Forum featuring Susan Scott on Monday, July 19th. We met up with the “Queen of Fierce” for a little insight in to what will be discussed over a complimentary continental breakfast.
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Give Us a Break: BTC Visits Redken's Break Room
Redken just launched an online community to bring stylists together. The dedicated social network is called The Break Room. Think of it as Facebook, Linkedin and Match.com all combined into one website. As usual, Redken is right on trend. Forrester Research forecasts that B2B social media marketing spending will grow from just $11 million last year to $54 million in 2014.
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That's Entertainment: Incorporating iPads Into the Salon
De Berardinis Salon in the chic Chelsea section of Manhattan has always epitomized cutting-edge convenience. Now they've gone a step further, offering iPads to clients so they can entertain themselves while having services. With its sleek touch screen, revolutionary design and amazing new applications, the iPad offers so much more than a glossy magazine or Blackberry ever could.
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International Salon/Spa Business Network Connects for Success
Owners and managers from nearly 40 of North America’s top multi-unit salon and spa companies met in Rancho Palos Verdes, CA, this May at the International SalonSpa Business Network’s (ISBN) 2010 Conference. The stellar lineup of speakers offered advice that makes sense for anyone, regardless of how many salons or spas they own.
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A Sneak Peek at Premiere Orlando 2010
The BTC office is buzzing with anticipation because in a few short weeks, we’ll be heading down to Orlando, FL for what promises to be three of the most exciting days of our year. The Premiere Orlando Show never, ever lets us down. They bring in the coolest educators and platform artists, they offer the best color and cutting education, the business forums are uber-informative, and the show floor is always packed with the latest and greatest products and tools. And this year’s show promises to be one of the best ever. Here are all the amazing things we’re gearing up to see June 5-7 in sunny Orlando.
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Surefire Marketing Ideas and Tips from a Friend of BTC
Mark Hafele, a member of the BTC Show Team and a Friend of BTC (FOBTC), swears by our marketing, referral and punch card kits. He has increased his profits, has boosted his clientele and is pre-booked out for months in advance. How does he do it? Funny you should ask because we asked him for some tricks, tips and surefire techniques to get you going for the rest of the year. Here’s what he suggests you start doing today!
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