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5 Ways to Lock in a Loyal Clientele
Sure you’re booked solid and you have every client’s service down to a science. Heck, you could practically do ‘em with your eyes closed. Sweet, right? Wrong! Circumstances change in the blink of an eye and suddenly, long-time clients vanish into thin air. The best way to prevent those disappearing acts is to switch off the “cruise control” and study these client retention tips.
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Consultation 101: Time for a Change
A new client eases into your chair sporting a bleached-out, fried-up mullet. Twenty ears ago, someone told her it looked good so today, all she wants is a retouch. Another client with a long, lifeless style that clearly doesn't suit her requests, "Just a trim!" Do you have the heart--or the cajones--to tell these gals it's time for a change? Remember, you're in the business of change and if you don't offer to keep your clients current, someone else will. Here are a few tips for setting a "stuck-in-the-past" client on the path to beautiful change.
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Cold Weather Profit-Boosters
The holiday hustle and bustle has slowed. Now what? Think winter damage control. There are plenty of cold weather strategies that will keep your clients’ hair and scalp in the very best condition. And better yet, many of these are add-ons that will top out your average tickets. Make the most of every client with these seven great ideas from savvy stylists who weather winter with ease.
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Six Sales Boosters for Sluggish Business
You've heard it all over the news and you've seen the effects in your salon. The slow economy is keeping current clients away from your chair longer, your retail sales are slowing and new clients just aren't coming in like they used to. If business is slowing, it's time for you to pick up the pace! Here are six solid ideas that are sure to help you keep your salon business lively and thriving in these slow economic times.
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Bad Reviews Online: Turning Rants to Raves
Bad customer feedback is a nightmare for any service business and now, thanks to the proliferation of blogs and online review sites, it’s more and more difficult to manage. These six smart ways can help you turn rants into raves!
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BTC Top Ten: 10 Ways to Break the Ice
Does a new client leave your mind as frozen as a Hollywood actress’s forehead? Are you a non-stop motor mouth with your friends but totally tongue tied at work? Some people have the gift of gab; for others it’s an acquired skill. Either way, in this people-lovin’ business, it’s critical to be able to hold your own with the clients in your chair. Here are 10 ice-breaking tips to get the conversational ball rolling and keep it cruising in the right direction.
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Do the Math! Five Add-Ons That Add Up
We know what you dream about at night. Those luscious, leather-licious Marc Jacobs boots. A vacation that involves little more than reapplying your SPF 30. A gumball-blue MINI Cooper. But then the alarm goes off and no matter how many times you hit the snooze button, eventually you have to wake up and face your bank balance. You already know how to manage the money that you have. (Whether or not you’re actually doing it is another matter!) And when it comes to your income, you actually have the power to give yourself a raise. How? In the salon, the quickest way to increase your income is with add-ons.
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BTC Top 10 Ways to Make More Money
Is your bank account looking skinnier than a Hollywood starlet these days? Check out these BTC Top Ten Ways to Make More Money from Eric Fisher, Candy Shaw-Codner and Lois Christie. You'll reap the benefits just in time for the holiday season waiting right around the corner!
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Salon Service Central Helps Independent Salons Thrive
Leaving a full-service salon to become an independent stylist can be a daunting experience. The day before Robert Ramsey of St. Louis moved to a new salon, he worried how he'd juggle hair services while booking his appointments and providing general customer service.
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