Introducing 15 NEW colors from Paul Mitchell® the color

Paul Mitchell® the color is a low ammonia, permanent cream hair color that can be used as a permanent, demi-permanent or semi-permanent hair color. Paul Mitchell® the color  is grouped into seven color series that contain 13 tonal bases. Within the tonal bases there are 50 intermixable colors, five intermixable highlift colors and five intermixable ultra toners. Developed with a beeswax base and other natural conditioners, Paul Mitchell® the color provides long lasting, natural looking hair color, with outstanding shine and condition.

Performance
* Low ammonia beeswax base provides a healthy, conditioned natural looking end result
* Brown bases provide unsurpassed gray coverage and natural colors that fade on tone
* Scalp to ends application provides quick and predictable results

Education
* Award-winning professional Block Coloring techniques
* Focused formulation classes
* Business building education to grow and maintain your salon's color business, featuring The Color Bar and more!
* Effective and functional hair coloring tools

Shade Selection
* 7 color series that contain 13 different tonal bases
* 50 intermixable colors
* 5 intermixable highlift colors
* 5 intermixable ultra toners
* Color coded packaging for quick and easy color selection in The Color Bar or dispensary

Business Building Opportunities
* The Color Bar
A proven business building strategy, The Color Bar provides a professional and organized coloring location and lets you demonstrate the art of formulation to clients.

*  Block Coloring techniques
Block Color lets hairstylists demonstrate the artistry of professional, single-process, three-dimensional color. This award-winning professional hair color application keeps color services in the salon because clients can't duplicate the results at home.

*  It's A Gray Issue
People get older, and with that comes gray hair…and an excellent opportunity to sell more permanent color services. Use Paul Mitchell the color to give clients permanent natural-looking gray coverage that lasts.

*  Professional Recommendation
No recommendation is stronger than when you put the product directly into the client's hands. Consider giving your clients the gift of Paul Mitchell's Color Protect System. You can build the cost of the product into the price of your service.

Contact your John Paul Mitchell Systems Salon Consultant or Distributor about how to get Paul Mitchell® Professional Hair Color products in your salon today!