GIVE YOUR HAIR A TREAT WITH NEW PM SHINES™
Healthy hair color loaded with intense hydration and exceptional shine.
PM SHINES™ translucent hydrating color is a deposit only, ammonia-free demi-permanent hair color. It consists of 27 intermixable colors and a Clear Shine, which can be mixed with the total color palette to create a multitude of colors. PM SHINES™ have been developed with an exclusive Intense Hydrating Complex (IHC) that penetrates deep into the hair shaft to intensely hydrate and help replenish amino acids lost during the coloring process. PM SHINES™ are easy to use, delivering true to tone, long-lasting, healthy looking hair color with exceptional shine and condition.
PM SHINES™ are grouped into eight different tonal bases and one clear base. Within most of the tonal bases, there are three categories of color to choose form: Light-level 9, Medium-level 6 and Dark-levels 3-1. PM SHINES™ is mixed with a designated Processing Liquid that provides precise tone and deposit. PM SHINES™ will last up to 4-6 weeks and will fade on tone.
The gentle formula coupled with a unique conditioning agent derived from Meadowfoam Seed penetrates into the hair shaft to help repair damage and intensify surface shine.
HYDRATING and CONDITIONING
IHC (Intense Hydrating Complex) penetrates deep into the hair shaft, intensely hydrating while helping replace lost amino acids.
An ammonia-free formula imparts less structural damage to the hair providing a smoother, healthier surface. UV absorbers help reduce environmental damage and keep color from fading.
PM SHINES™ FEATURES:
SOY PROTEIN helps replenish amino acids that are lost during the coloring process. Adds strength, improves manageability, provides shine and enhances hair texture.
LIQUID GEL consistency is ideal for applicator bottle or bowl and brush application. Adheres to foils with no running and dripping.
UV ABSORBERS help prevent color from fading and reduce environmental damage.
CLEAN FRAGRANCE offers a pleasant hair coloring experience.
COLOR-CODED BOTTLES provide a fast and easy tonal base identification in the dispensary.
BUSINESS BUILDING OPPORTUNITIES
LUNCH TIME COLOR
PM SHINES™ is a quick hair color service that processes in only 20 minutes. Color-coded bottles make color selection fast and easy so you can begin the application process quickly. PM SHINES™ gets your clients in and out of the salon on their lunch hour.
LEASE WITH AN OPTION TO BUY
PM SHINES™ lasts up to 4 to 6 weeks, making it an ideal hair color service that you can offer your “No Money”, “Old Money” and “New Money” clients. Customize your color service to your client’s budget and lifestyle so every client becomes a color client.
THE COLOR BAR
Keep clients in salons and out of grocery stores by setting up The Color Bar in your salon. The Color Bar provides a professional and organized coloring location that allows you to demonstrate the art of formulation to your clients.
Recommend the Paul Mitchell Color Protect™ system for your client’s home maintenance program. Build the service box bigger by including the Color Protect™ system in the price of the color service. It provides added value to your clients.
For more information, contact your Paul Mitchell® Distributor or log on to: http://www.paulmitchell.com