INTRODUCING... THE PLATINIUM LIGHTENING SYSTEM
Blonde Has Never Felt This Good
PLATINIUM is the first patented lightener that achieves beautiful blonde results while helping to restore and moisturize your hair for silky, shiny results. You will not only see the difference, you will feel the difference.
PLATINIUM provides superior lightening performance and sets a new standard in conditioning and shine. PLATINIUM’s unique patented lightening technology features:
Nutri-céride™ to restore and protect the hair fiber
White Beeswax to smooth and keep the hair soft
Enveloping Lipids to help maintain the hair’s natural lipid level
Focus on safety: odor-free paste with zero dust
PLATINIUM is also the FIRST in a NEW FORM of lightening. This breakthrough technology features:
Adjust Polymers – Paste and nutri-developers feature ‘adjust’ polymers that work in synergy to create the unique, creamy texture.
The PLATINIUM LIGHTENING SYSTEM service maintains the lipid levels in the hair, resulting in less damage and superior condition compared to traditional lighteners. Lipids are naturally found in the hair and form part of the intercellular “cement” that is responsible for maintaining a healthy hair structure. Both colorists and clients will fully appreciate the proven restorative action to the hair as well as the long-lasting silky condition. Clients will not only see and feel the difference when their hair is styled, they will notice the difference while their hair is still wet.
PLATINIUM and Ammonia-Free PLATINIUM lightening paste are ideal for all hair types, and for both on and off scalp processes: global, highlights and balayage. It lifts up to 7 levels and can be used with 20, 30 or 40-volume developer (maximum 30-volume developer on scalp). Plus, colorists will appreciate the focus on safety as PLATINIUM’s odor free paste has zero dust! Processing is quick…just 15 minutes under heat with Ammonia-Free PLATINIUM and up to 50 minutes without heat.
PLATINIUM may be mixed with variable mixing ratios between 1:1 to 1:4 and can be used with Sweet Mèches and foil. L’Oréal Professionnel is also pleased to provide new tools created for use exclusively with PLATINIUM’s unique texture. These tools, including three brushes and two balayage tools, have been designed to place the lightening paste exactly where you need it, with a mixture that does not swell for a “stay-put” application.
For more information please log on to: www.lorealprofessionnel.com