All New Products
Infinie Platine Lightening Powder from L’Oréal Professionnel
DIA Light and Diactivateur 6 Vol from L'Oréal Professionnel
Crystallize Collection from Joico Color Intensity
All New Articles
RED HOT: Fiery Purple-to-Pink Color Melt
Fill 'Er Up!
Balayage Waterfall
All New Collections
Iconic Blonde Collection from Schwarzkopf Professional
BTC Exclusive: Souls by Angelo Seminara
BTC Exclusive: Spotlight by Mark Leeson
All New Step by Steps
Brazilian Sombré from Joico
Goldwell Introduces the Grey to Gorgeous Fashion Red Service
Seamless Sombre

Redken NEW! Blonde Idol Professional Haircolor
Have you ever had a client walk into your salon unsure of what color she wants? Of course you have! And chances are you feel safe to start mixing that blonde formula because it’s proven that one of every two clients that seeks a color treatment will go blonde. It’s a hugely in-demand color—after all, blondes have more fun and who wouldn’t want that? That’s why Redken has made it easier for clients to go blonde by launching the NEW! Blonde Idol Professional Haircolor—providing customized lightene...
View this Product