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Hello Everyone—

By now you’ve probably heard rumors about our exciting new plans for 2009. Well I’m officially confirming that the rumors are true—next year BTC will unveil a brand new magazine: behindthechair [On Paper]! Why a new magazine now? First of all, we think this publication will be something completely different—a printed extension of everything that you love about behindthechair--like extensive collections, in-depth step-by-steps, business boosting articles, inspiration and connection to your community—all in a stunning new format. It will celebrate your art…the art of making people beautiful. There will even be world-class portraits of hairdressers and the clients who love them, shot by the incredible David Raccuglia, on each cover! We’ll bring you exclusive content from many of the world’s leading stylists and educators including Beth Minardi, Garren and Tabatha Coffey. And you can expect original BTC creative promotional downloads to support your marketing efforts and build your service and product sales. Our first issue is all about CHANGE and will speak to our changing political, environmental and social worlds and how they affect your life in the salon. Be part of this revolutionary new project from behindthechair—reserve your subscription now!

-Mary





INDUSTRY FORECAST WEBINAR REVEALS 25 STAY-AHEAD STRATEGIES
Top dogs don’t get to the head of the pack by being passive. That’s why we invited some of the industry’s successful “alpha leaders” to participate in our recent Salon Industry Forecast Webinar. We figured JCPenney’s Paula Malloy, Redken/PureOlogy’s Pat Parenty, Paul Mitchell’s John Paul DeJoria, Aveda’s Dominique Conseil and Regis’ Paul Finkelstein could tell us all a thing or two about how to go about our businesses in the rocky months to come! read more...
SAMPLE THE NEW KERATIN COMPLEX INFUSER
One of the best ways to distinguish yourself from the competition is to offer new and exciting services. Smart salon owners like Umberto, Sally Hershberger and Mario Tricoci have figured that out, which is why they’re boosting revenue with Keratin Complex Smoothing Therapy by Coppola. Find out how a $350 investment can become $5,000-$6,000 in revenue. And while you’re at it, sample the amazing new Keratin Complex Infusion, an exciting new add-on treatment! read more...
BRITISH HAIRDRESSSING AWARDS WINNERS
While we were stuffing our turkeys and baking our pumpkin pies last month, our pals on the other side of the Pond were settling in for their country’s glittering, annual awards ceremony at the posh Grosvenor House Hotel in London. British Hairdresser of the Year Akin Konizi of hob Salon was in good company—he, along with all of this year’s winners, did the Union Jack proud! read more...
“LAST CHANCE” HOLIDAY BUSINESS IDEAS
Ho, ho, hold your horses salon owners!  If you were banking on extra holiday business and your books are still light, don’t give up! With three weeks to go before the end of the year, there’s still plenty of time for revenue-boosting offers, promotions, specials and services. Holiday cheer is within reach, thanks to these last-minute remedies from industry pros. read more...
THE LYDIA SARFATI COLLECTION: WIN A REPECHAGE CLASS!
Repechage Founder Lydia Sarfati is the first lady of professional skin care and spa, so it’s no wonder the folks at Belvedere tapped her to design a new collection of beauty service equipment. Explore her smart and efficient designs, including the 3-in-1 manicure, pedicure and facial chair. While you’re at it, enter to win a four-day class at the esteemed Repechage Academy. read more...
GET YOUR EDUCATION ON: SHOW SEASON 2009
You’ve heard it a million times already and you’ll hear it a million times more - the economy sucks and it’s making business tough. So what are you going to do about it? Make it your New Year’s resolution to get educated, find new ways to build your business and have fun! Start by resolving to head to your nearest beauty trade show—we hear that show organizers will be offering some great deals! read more...
NEW FROM SHEAR GENIUS FINALIST AND NAHA WINNER CHARLIE PRICE
Our “Shear Genius” buddy has been busy. After picking up a NAHA award this summer, he headed back to the studio and came up with this “sky-high” collection of out-of-this-world looks. Charlie dubs the effect “sexy alien” and reveals that he used layers of synthetic pieces to launch his lovelies’ locks. read more...
NICK ARROJO’S “DOLLS” COLLECTION
Ready for the latest chic razor cuts from the master? This new portfolio from blade-master Nick Arrojo offers up three soft looks that showcase the range of his favorite cutting tools. Light, simple and pristine, each will inspire your own razor artistry for the clients in your chair! read more...
TIGI REMIX CUT: THE STEP-BY-STEP
This curved, disconnected shape from TIGI’s Remix collection can be finished in a variety of ways, which makes it a great style for a wide range of clients. Study the cutting how-tos and add it to your Look Book for 2009! read more...
JOICO’S “EMILY” COLOR HOW-TO FROM VISIONAIRE
Red, yellow and green haircolor? Leave it to Joico’s brilliant Sue Pemberton to work it out! For this head-turning design from Joico’s new Visionaire Collection, Sue reached for her trusty color wheel to create this fascinating study in opposing hues. Here’s her how-to. read more...

Wynn Claybaugh Be Nice (Or Else!)
“It’s time to quit being a member of a culture of complaint and become a partner in a culture of nice,” declares Winn Claybaugh, the author of the quintessential book on the importance of being nice, Be Nice (Or Else!)...and what’s in it for you. Topics include: What it means to be nice & what it means not to be; What to do when you blow it; & How to spread the "Be Nice" revolution. Knowledge + Action = Power. Get the Power! [Hardcover/ 203pp]

$23.95

Best Seller! David Wagner's Life As A Daymaker
David Wagner's book is about becoming a daymaker and the power it has for you and others around you. Most everyone can be a daymaker. It starts as a small gesture and on behalf of anyone in our society. It starts as a ripple effect and has no boundaries- racial, religious or otherwise. We simply influence the world around us in a positive way. This book is about how to put this new spiritual concept into action. It's about allowing the joy of giving- without expecting to receive- to be a part of every day. Find your spiritual power grow when you become a daymaker. [Softcover/ 71pp]

$13.95





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