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Hello Everyone—

Ready to have your say? Voting in BTC’s Stylist Choice Awards has begun and for the ninth consecutive year, we’re inviting you to tell the industry and the world which professional products, in your opinion, are second to none. A Stylist Choice Award is the beauty industry’s seal of approval—manufacturers know that when you “bless” their products, clients believe that it truly is the best. (And if you offer the product in your salon, you’ll get a massive retail “bump.”) This year, we know things are tough, so we’re sweetening the deal. Not only do you get to show your power when you vote, you also get $10 to spend any way you like in the BTC Bookstore. You vote and then you shop. So why wait? It’s an offer you really can’t refuse.

-Mary





BEHIND THE HOTTEST CELEBRITY LOOKS WITH HAIRDREAMS
Our culture thrives on tracking celebrities’ every move—where they’re eating, who they’re dating, what they’re wearing, and—of course—how they style their hair. We marvel at their ability to go from long to short to wavy to straight—and always look perfect. What’s the secret? According to top celebrity stylists, the secret is Hairdreams. read more...
VOTE NOW! BTC’S NINTH ANNUAL STYLIST CHOICE AWARDS
The polls are open! It’s time to vote for your favorite products, education and platform artists to determine BTC’s 9th Annual Stylist Choice Awards! There’s no better time than now to give the products you can’t live without your unwavering support. Show your love for the industry, make your vote count and earn $10! read more...
ON THE SET: KRISTEN STEWART’S “TWILIGHTS” BY STUART GAVERT
Here’s color you can sink your teeth into! Beverly Hills’ Stuart Gavert conjured up “twilights” to help actress Kristen Stewart display convincingly dramatic haircolor for her role as Bella Swan in the hit film Twilight. The effect, reveals Gavert, produces drama and dimension in a single process. read more...
KMS/GOLDWELL ACADEMY OPENS IN SANTA MONICA
KMS California is all about the location and the lifestyle. Goldwell is known for its highly sophisticated image. So when Mario Argenti, president and CEO of KPSS, Inc. North America, went searching for a West Coast site on which to build the company’s new academy, salon and office complex, he selected Santa Monica in Southern California. The result is a perfect fit. read more...
BALAYAGE HOW-TO FROM SIDLAB HAIRCOUTURE
Sidlab’s Eric Nelson loves balayage—the freehand highlighting technique that stylists use to sweep lightener through strands. Here he demonstrates one of his favorite techniques on a model with several inches of regrowth—producing a gorgeous, summery result! read more...
AMERICA’S BEAUTY SHOW: WHAT TO EXPECT IN CHICAGO
Next month America’s Beauty Show (ABS) blows into the Windy City, bringing gusts of education, product orientation, networking and socializing, accompanied by a warm front of fun-filled and inspiring events. None too soon for salon professionals fed up with cabin fever! read more...
GET AN ARROJO ACADEMY “BRING A FRIEND” DISCOUNT
Here’s a special offer from Nick and the ARROJO academy: Bring a friend to Color and Cut Inspiration on March 8-9 and get 50% off your tuition.  In this hands-on seminar, learn to focus on the symbiotic relationship between cut and color. You’ll discover how important they are to one another's success. For more information on the Bring a Friend Discount call 212-242-7786 x 203 or visit the Arrojo education website. read more...
REDKEN SYMPOSIUM 2009
In mid January, Redken hosted one of the industry's most exciting, inspiring and award-winning educational events—the 2009 Redken Symposium! The economy didn’t damper anyone’s spirit when more than 7,400 salon professionals took over Mandalay Bay Resort and Casino in Las Vegas for three days of fun, education and inspiration. read more...
SALONSPA SUSTAINABILITY SUMMIT AT AMERICA’S BEAUTY SHOW
It’s more than going green. This year’s exclusive SalonSpa Sustainability Summit at ABS examines the “Triple Bottom Line: People, Planet, Profit.” Don’t miss it. Saturday, March 28, 2009. Register today at www.americasbeautyshow.com/register. read more...
KIM JOHNSON’S BOLD NEW COLLECTION FOR ‘09
The Black Beauty and Wahl Stylist of the Year from Hype Coiffure in London has just released her latest. The collection combines strong color combinations with bold outlines and extreme textures. Like Kim herself, they’re decidedly fashion forward. read more...
BRITISH AWARD WINNER VICTORIA NEBBETT’S COLLECTION
Here’s the collection that earned Victoria Nebbett the title of British Hairdresser Newcomer of the Year. Hailing from Monroe Hairdressing Salon, she displays a broad range of skills in creating a variety of cuts, textures and color designs. And she’s a gracious winner—she gives credit to her mentor and her teammates for their help and guidance. read more...

Winn Claybaugh Success For The Modern Salon CD
Success for the Modern Salon by Winn Claybaugh is a program for total success in the salon & spa business. Recorded live for ultimate inspiration and energy, this series teaches about effective management, success coaching and staff meetings, retail merchandising, and inventory control.
[2CD/ 90mins]

$40.00

Best Seller Eric Fisher 90 Days to a Lifetime
This powerhouse of really cool ideas is a hands-on real life blueprint for achieving super success. Includes: Goals that work; Client appreciation programs; Referral programs; VIP systems; 7 ways to reward clients; 3 keys to outstanding work; 4 client building programs; 3 ways to keep clients coming back; Pre-booking; Add-ons; Raising fees; Legendary service exploration; and The secret to doubling your retail sales, plus much more.
[2CD/131 mins]

$74.95





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