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Hello Everyone—

This week I got a great note from a BTC member. She wrote, “A smooth sea never created an experienced sailor. No matter how tough things get, hang in there. There are smooth waters in the near future.” Well, I’ve always believed that rough seas offer exciting opportunities for the most adventurous among us. Right now, for example, employment opportunities are interesting for a couple of reasons. First, salon owners can afford to choose among the very best candidates in this market. And second, stylists at the top of their games can choose from the best employers! BTC Jobs brings the best salons and staffers together, on a scale unmatched in the beauty industry, and right now we’re offering some great deals for postings. Time for a new adventure? Check out BTC Jobs and let the journey begin!

-Mary





ASK BETH! GHOSTS OF GOLD, DO THE ROOTS MATCH THE ENDS?
It’s a little bit like that wine stain on the white tablecloth. Sometimes no matter how hard you try to cover warm tones, they return like a ghost to haunt your dreams of cool, ash color. Other times, no matter what you do, you just can’t get the regrowth to match the rest of the strand. These things happen to everyone, but thankfully, there’s always someone to turn to for guidance—BTC Color Director Beth Minardi! read more...
JOIN THE NETWORK, GET IN FREE
Only members of America’s Beauty Network get free admission to America’s Beauty Show, March 28-30, 2009 in Chicago! Choose the three day Professional Package when you register. You’ll get the show and SO much more! read more...
GOLDWELL TREND ZOOM 2009 FUTURETEC COLLECTION
Here is the Goldwell Trend Zoom peek into the future, inspired by virtual architecture and underlined by ecological awareness. Each subcollection--Virtualist and Ecopolitan—interprets shape and color within the parameters of these concepts, and the result is thought provoking and fresh! read more...
MARK YOUR CALENDARS FOR PREMIERE ORLANDO 2009!
Mark your calendar for Premiere Orlando 2009; the only beauty show you need to attend for the industry’s best education! This event features hair education from your favorite platform artists, in-depth color training, nail education, make-up, skincare and massage education and more! Premiere Orlando has something for the entire staff, so register now and make plans to be there! read more...
KMS CALIFORNIA CAMPAIGN 2009
This year’s campaign from KMS tells the story of an up and coming rock band as they prepare to go on tour. Each of the nine musicians has a unique personality and style--from hipster to cutting-edge, glam to punk—and hair to match. Jump on the band-wagon! read more...
SUKI DUGGAN RE-CREATES “THE RIHANNA”
There’s nothing “Disturbia” about Rihanna’s updated, asymmetrical bob. This week, celebrity stylist Suki Duggan shares the inside scoop on re-creating this Grammy-worthy look for your clients.  Crank up your speakers, bust a move and learn the how-to. read more...
BOOST YOUR CAREER AND YOUR BUSINESS WITH BTC JOBS
Want to land a new job, take your career to the next level or staff a few chairs in your salon? Consider the opportunities in BTC Salon Jobs. With hundreds of employment opportunities and salon professionals posting their resumes daily, you can zero in on your options. Here are five ways to make the most of BTC Salon Jobs. read more...
PATRICK CAMERON’S CAROLINE HOW-TO
Here’s a perky little updo that’s as jaunty as a petite chapeau. A coiled topknot, perched above one eye, evokes the sauciness of a 40’s pinup girl. It’s a simple ‘do to do—follow along as Patrick demonstrates the how-to. read more...
BARRIE STEPHEN’S BLUE LIGHT FANTASTIC COLLECTION
Electric blue light creates depth and defines each detail of texture and motion in the new collection from this Global Salon Business Awards winner.  “I wanted to achieve stunningly simple hair,” explains Stephen.  “There is nothing more striking than hair beautifully styled.  So I focused on each detail of these pictures with perfect finishing.” read more...

To Rent Or Not To Rent
For years, booth renting has been shrouded by a dark cloud due to a lack of structure, lack of professionalism, discord in salons, and underreporting of income. Contrary to popular belief, the problem has not been in the concept of booth renting itself, but in its execution. To Rent Or Not To Rent is the second installment of the Minding Your Own Business Library, which was specifically designed to address the void of pertinent business management materials for the professional beauty industry.
[Book: 76 pages, includes DVD8min]

$59.95

Best Seller! John R. DiJulius III Secret Service
Turning the concept into reality is where most leaders fail in the arena of customer intimacy. Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences. There is great risk in doing nothing or in merely accepting mediocrity in the business of service, and no organization can afford this mentality for very long without incurring disaster." Bill Capodagli and Lynn Jackson [Softcover/ 165pp]

$17.95





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