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Hello Everyone—

Ask anyone in business these days—the phrase “sold out” is becoming obsolete. But at the BTC booth at Premiere Orlando, recently, that’s what happened. Show goers loved our new t-shirts and cool pro items so much, we sold out of merchandise. Our apologies to those who didn’t get the tees and travel mugs that they wanted, but good news! We’ve restocked, and there’s plenty of new merchandise in the warehouse. So check it out! Don’t miss the new buttons, t-shirt styles and kidswear. You can shop your heart out and you don’t even have to stand in line!

-Mary





8 WAYS TO STAY COOL WITH NEW BTC MERCHANDISE
How do you plan to stay cool this summer? Margaritas by the pool? Hitting up the mall for air-cooled shopping? How about simply clicking over to the BTC Bookstore? There’s lots of brand new gear to keep your summer cool, fun and breezy! Here’s a peek. read more...
CELEBRITY HOW-TO: SOLANGE KNOWLES' BOLD, SEXY CURLS
Big, bold curls are automatic client-pleasers, especially in summer when women want to look their sexiest. Celebrities like actress and R&B artist Solange get it right with her smooth waves and big bold curls. Beyonce’s baby sister sports the rocking look on the cover of her new CD. The best way to design this long-lasting style is to add clip-on extensions to smooth, relaxed, ceramic-styled tresses for instant volume and length. read more...
TOM BROPHY’S MODERN, GRADUATED BOB HOW-TO
If you had to pick one haircut that does it all, it would have to be this updated, graduated version of the 1960s bob. “It can be worn straight or with volume, or become playful and curly for evening," says Tom Brophy. Plus it flatters just about any facial shape. Master this cut and you’ll make many clients happy! Here’s Tom’s how-to. read more...
BTC’S SCORCHING GOOD TIME AT PREMIERE ORLANDO
There’s a reason that Premiere Orlando won the Stylist Choice Award for Favorite Show. Every year, this is the place for top level education, previews of the hottest new products and great pro deals, all in sunny Florida. Here’s what we saw, did and loved at Premiere this year. read more...
e SALON’S RE-CONNECTION COLOR AND CUT HOW-TO
There’s something about a short, blonde crop that screams summer fun. So it was no surprise when the pros at e Salon sent in this lighthearted number from the land of summer—Australia. The disconnected shape and pearly pale hue are modern and chic—a perfect way to update your clients. Here’s the step-by-step. read more...
NUMBER FOUR HAIR’S BELE DU JOUR
Belle du Jour captures beauty with a holistic approach, touched with plenty of Parisian sensibility. In essence, it’s the combination of the elements that create a classic look, juxtaposed with modernity. Playful or gorgeous…anything is possible. read more...
SUZIE MCGILL 2009 COLLECTION
In the classic film noir style of the 1940s and 50s, dames were gorgeous, sexy and dangerous. That style inspired this new collection from Rainbow Room’s McGill. High contrast lighting and rich black and white photography tell the story of dolls from the dark side and the guys who couldn’t resist them. read more...

Matters Owners & Stylist Collection Set: SAVE $40!
Professional Salon Concepts is one of the country’s most innovative beauty distributors, committed to partnering with their customers for maximum success. Led by Steve and Terry Cowan, PSC is one of the leading suppliers of Paul Mitchell products in the Midwest, and this comprehensive Matters CD series reflects the depth and business acumen of both brands. Pop these CDs into the player on your way to work and turn your commute into a profit-boosting experience. Choose from two Matters series, for service providers and salon leaders, and find out what really matters when it comes to salon success.
[12 CDs (665 min)]

$295.00


New! Fantastic Book Series: SAVE $10!
In each book, Austin-Smith offers real, workable strategies--delivered in his trademark, no-nonsense fashion—for the stylist, the salon owner or manager and the team leader. Austin-Smith’s approach is based on his Five Pillars of Success: Revolutionary Strategies, A Focus on Profit, A Committed Team, Delighted Clients and Unique Marketing. Sound simple? Thanks to the delightful Austin-Smith, it really can be!
[3 softcovers/448pgs].

$84.95





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