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Hello Everyone—

I readily admit that when it comes to the technical side of haircolor, I’m lost. Levels, tones, developers—it’s like Latin! That’s why I have so much respect for all of the gifted color artists who turn out such beautiful haircolor day after day in your salons. And that’s also why Beth Minardi is one of my professional heroes. Not only is Beth’s knowledge and experience deep and vast, she shares that expertise with generosity that is unsurpassed. She is the Good Samaritan of color—if someone is in trouble, she is there! With her webinars, educational materials and Q&A columns, Beth has been one of the rock solid foundations of BTC from the beginning and believe me, she just gets better every year! We tend to take those most valuable to us for granted, so I want to take this opportunity--on behalf of all of the BTC members who are passionate about color and who have benefitted from her wisdom—to say thank you to Beth for her passion, her genius and her unwavering commitment.

-Mary





ASK BETH! LOWLIGHTING, LIFTING AND TINTING RELAXED HAIR
It’s too light, it’s too dark, it’s too drab. These are the challenges faced by salon colorists every single day. This month, Beth guides several pros through these common situations, including two lowlighting how-tos, a blonde “redesign,” and tips for creating a sparkling hue on chemically relaxed strands. read more...
THE VICTORIA’S SECRET MODEL MODERN SHAG
Yes, even V.S. models have bad hair days (sort of). That was the case recently for model and mom Alessandra Ambrosio, who put herself in the hands of Garren Salon’s Louis Angelo for a makeover. Louis designed this rocked-out, modern shag that requires minimum maintenance and delivers maximum style. read more...
SAMPLE THREE MIZANI STYLERS
Dry hair is never in style and nobody feels that more than Mizani. They’re all about TLC for textured hair with three hot new moisturizing products—Gloss Veil Shine Spray, Coconut Souffle and Butter Rich. Enter now to sample all three. read more...
CONSULTATION 101: TIME FOR A CHANGE?
A new client eases into your chair sporting a bleached-out, fried-up mullet. Twenty years ago, someone told her it looked good, so today, all she wants is a retouch. Do you have the heart to tell this customer that it’s time for a change? It all starts with the consultation. read more...
THE MARILYN MONROE SIGNATURE BRUSH COLLECTION
This collection of four shapely, Ferrari red brushes with blonde boar and nylon bristles do their namesake proud. They leave any hair type shiny, conditioned and gorgeous. And there’s more behind that sexy exterior. Marilyn brushes are also designed to reduce wrist strain and carpal tunnel syndrome. Beauty and brains! read more...
ROCK STAR TREATMENTS FOR WAY-COOL CLIENTS
Want to attract that dangerously awesome crowd of effortlessly hip kids as clients? Try tailoring your promotions and treatments to celebrities they can relate to. Here are five rock star-themed ideas to attract those cool customers. read more...
SEBASTIAN WHAT’S NEXT AWARDS: ROUND 1 & 2 WINNERS
They’re fierce and fearless with style that pushes the boundaries. They’re the first and second round winners in Sebastian’s What’s Next Awards and in the end, eight stylists will become famous…and infamous. Learn more about this unique competition. read more...
SIMON GRIGG COLLECTION
Simon Grigg is a man of few words, but his work speaks volumes. This fall collection from the Toni&Guy Team member captures some of the season’s hottest trends, including deep, rich color; texture medleys of smooth and frantic; crimping and disconnection. It’s well worth a closer look. read more...
THE OPAL FROM MICKEY SVIRCEVIC
It wasn’t easy to bring this “jewel” of a collection to life, reveals Canadian Hairdresser of the Year Svircevic; it took time, patience and dedication. But in the end it all paid off, when the stylist collected a trophy for this dazzling collection, inspired by the precious gems of his native Australia. read more...
MARC MENDICINO’S SQUARE CUT HOW-TO
Mendicino’s strong, wearable, masculine Displaced collection earned him the title of Australian Men’s Hairdresser of the Year and put him on the international men’s style map. This bold look—Square--features strong lines and a cool, street edge. Here Marc shares the how-tos and proves that it’s hip to be square! read more...

New! Eric Fisher Everything Matters
Salon owner, educator and multiple business award winner Eric Fisher is the go-to guy for sound advice on how to operate a smashingly successful salon and develop your career. Fisher’s Everything Matters book is your personal guide to success, containing over 30 proven ideas on how you can improve every aspect of your salon, and the accompanying audio CD is an excellent primer for anyone struggling to stay motivated and positive. This book and CD combo will not only help to develop your career, it will improve your attitude, professionalism, entrepreneurial spirit, business, habits, talent and motivation. This should be required reading and listening for everyone in the beauty biz.
CD (30 min) and Book (39 pg)


$39.95


Best Seller! Marion Shaw Waiting for the Busy Bus
A "must have" guide for the professional salon stylist or owner, guaranteed to build your business and increase your paycheck. WARNING: Buying this book will decrease your relaxation time in the salon, increase your clientele and boost your bank balance!

The book is packed with ideas to bring clients to you, from simple networking and how to do it well, through a comprehensive marketing program, to using your computer for a more "high tech" approach. In total, 10 proven methods to allow you to be pro-active in your business instead of just Waiting for the Busy Bus to bring clients to your salon.


$34.95





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