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Hello Everyone—

I have two daughters and each of the three of us has a style of dressing that is truly distinct. That’s what I love about fashion—regardless of whether you favor clean, athletic lines; classic chic; or a witty, vintage approach to your look, you can express yourself in your clothing, your hair and your make-up. This week, I discovered great versions of all of these looks, plus a lot more, when I stopped in at a number of the Spring 2010 shows at New York Fashion Week. For me, naturally, the best part was hanging out backstage with hairdresser friends like Antoinette Beenders and Eugene Souleiman and watching them work their hair magic. Best of all, I finally had the pleasure of meeting the great Odile Gilbert at the Badgley Mischka show. I have long admired Odile—she’s an incredibly successful artist in a field dominated by men and her work truly enhances the collection of every designer who’s lucky enough to have her backstage. We’ll be bringing you lots of tips and how-tos from Odile and the rest of the Fashion Week stylists in the weeks to come, and even though the hair was created for the spring collections, there are plenty of ideas that you’ll want to start developing for your clients right now.

-Mary





FIRST LOOK: MARY GOES TO SPRING FASHION WEEK
Many friends of BTC were busy, busy, busy this week, working the Spring Fashion Week catwalks in New York. Mary met up with several pals—including Odile Gilbert, Eugene Souleiman, Eva Scrivo and Antoinette Beenders—and many others sent in their backstage scoops. Here’s a peek at some of the standouts. read more...
FAROUK FOR GOVERNOR!
He rules the world of CHI and BioSilk—now he’s ready to run the state of Texas. Farouk Shami announced this week that he’s pulling on his red cowboy boots and running for governor. His platform? Jobs in the U.S., plus love and peace. Hairdressers of Texas…get out the vote and send the man who has devoted his life to the well-being of women to Austin! read more...
10 MARKETING IDEAS AND PROMOTIONS FOR BOOTH RENTERS
Hey BTC Booth Renters. Has business been a little slower than you would like? Have no fear, marketing ideas and promotions are here! Here is some sound advice and great ideas to help you beat the booth renting blues. read more...
GOLDWELL TRIFLECTIVE COLLECTION
Grey? No way! That’s the attitude of most clients, so it’s up to color pros to transform silver strands into glossy, gorgeous, vivid color. This collection from Goldwell does just that—each color design is natural, soft and feminine, with multi-dimensional, deep, rich hues. read more...
THE NATURAL SECRET BEHIND GORGEOUS HAIR
Megastars like Jennifer Aniston, Jessica Alba and Madonna--and high-profile stylists such as Chris McMillan, Andy LeCompte and Adir Abergel--have all been known to covet the Rene Furterer haircare line. It’s no secret that it’s the pure plant extracts and essential oils in the formulas that produce healthy, beautiful hair and scalp, which in turn produce gorgeous celebrity styles. read more...
THE VMA ROUND-UP, UNCUT
Half the fun of the watching the MTV Video Music Awards (VMAs) is checking out the styles of our favorite musicians and celebrities. This year’s show didn’t disappoint—we spotted a dizzying buffet of fashion, hair and make-up that ranged from gorgeous to “what were they thinking?” Here’s a rundown of the getups that spoke to us and those that left us cold. read more...
DENMAN BLOW DRYING HOW-TO: GRADUATED BOB
The greatest haircut in the world will not display its true potential without the right finish. Take this bob for example. Expert styling is required to maximize the clean, sharp lines and sleek texture. This new blow drying how-to from the folks at Denman reveal the secrets behind this flawless finish. read more...

CurlRod by Volt USA
The CurlRod is a state-of-the-art, hair curling tool developed by successful editorial hairdressers to quickly add curls to straight hair, or refine and tame naturally curly textures. The tapered barrel lets you create the size and shapes you want, from small, springy curls to loose, luxurious waves, making it perfect for busy stylists.


$195.00


Nicholas French Pin Ups! Buy 4 Get 1 Free!
A "must have" guide for the professional salon stylist or owner, guaranteed to build your business and increase your paycheck. WARNING: Buying this book will decrease your relaxation time in the salon, increase your clientele and boost your bank balance!

The book is packed with ideas to bring clients to you, from simple networking and how to do it well, through a comprehensive marketing program, to using your computer for a more "high tech" approach. In total, 10 proven methods to allow you to be pro-active in your business instead of just Waiting for the Busy Bus to bring clients to your salon.


$19.95





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