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Hello Everyone—

Everyone I talk to lately says the same thing: “Where did the summer go?” It’s Labor Day, the kids are back in school and yet it seems as if June was just moments ago. Here in the Midwest, the cold weather often comes on quickly. Sooner than we would like, we’re coping with wind and snow and dreary skies. Nature has always restored my soul, but like many of you who juggle so much in your lives, there never seems to be enough time to let it work its magic. So this weekend, I’m going to slow down and take time to appreciate the glorious weather that remains. I plan to plant my feet firmly on the ground, open my eyes and really experience the lush, late-summer green and fluffy clouds and deeply-colored flowers in our backyard. I’m looking forward to relaxing outdoors—with the books I’ve been anxious to read and yes, with a few cocktails!
No matter what refreshes you—whether it’s gathering with friends and loved ones, your yoga class or a kick-ass day of beach volleyball–I urge you to find the time to indulge yourself this weekend. It will be the most valuable investment you can make in your energy, your creativity and your soul for the busy months to come.

-Mary





NAHA 20 COLOR FORMULAS AND HOW-TOS
Creativity and discipline are musts if you’re going to enter NAHA, and that’s not all. You’d better have some knock-out color up your sleeve, no matter which category you choose to enter. Here is the inside color scoop, along with the formulas and how-tos, from some of this year’s winners and finalists—including Haircolor Winner Adriana Balea. read more...
SALON PROFIT IDEA: HAPPY HOUR FOR CURLS
Are clients’ curls thirsty? Are you looking for a creative new service promotion to boost revenue? Why not create CURLS Organic Hair Care “cocktails” and special events? With Happy Hour for Curls, you’ll supply clients’ curls with the moisture and care they crave, and at the same time, satisfy your own thirst for higher profits. read more...
JOICO DESIGN COLLECTION KIT: A BTC MEMBER EXCLUSIVE
Ask any red carpet hair-do’er—the stylers from Joico’s Design Collection are the new go-to formulas for paparazzi-perfect hair. Right now, you can get three of the best in the Design Collection—Texture Spray, Flexible Shaping Spray and Forming Polish—free when you pick up the J-Cutting and J-Color DVDs in the BTC Bookstore. read more...
TIGI CATWALK YOUR HIGHNESS VOLUME COLLECTION
Sultry, modern day sex kittens abound in the TIGI Catwalk Your Highness Volume Collection. These haute creations are all about sexy, va-va-va-voom volume. Anthony Mascolo and the TIGI International Creative Team used the latest Catwalk products to create these flawlessly full styles that speak volumes. read more...
6 STUNNING LOOKS FROM JOICO J-CUTTING AND J-COLOR
Using fundamental techniques like graduation, layering, slicing, weaving and skip weaving, Joico’s Damien Carney and Sue Pemberton demonstrate how to produce stunning, sellable looks for your clients. Master looks like these, and you’ll have the tools to create anything you can possibly imagine. read more...
SAM VILLA’S TEXTURE CURL TECHNIQUE
If you said you didn’t have at least two dozen clients that would kill to have this look, we would say you were lying. It’s the hottest texture of the season—sported on catwalks and red carpets coast-to-coast. This week, Sam Villa reveals the complete how-tos for creating this gorgeous look. read more...
AVEDA’S PANDA EYE MAKEUP HOW-TO
At first glance, it’s the staple smoky eye. But wait, there’s more. A patch of blue on top of the lid turns this look up a notch, says Aveda’s Rudy Miles, who has dubbed his design "Panda Eyes." A heavy eye like this, says Rudy, is perfect for a night out on the town. read more...
MAHOGANY HAIR’S FIFTY-FOUR COLLECTION
In 1976, Studio 54’s star-studded guests—Liza Minnelli, Jerry Hall, Bianca Jagger, Debbie Harry—set the style standards for opulence and hedonism. So how would the Studio 54 divas look today? That’s what Mahogany’s Colin Greaney tried to imagine with this new collection. The result is a sensual blonde Afro, a fiery red Mohawk and more, all of which, says Colin, would guarantee instant access at the velvet ropes! read more...

New! Toni&Guy Puritan Collection
In this latest collection from Zak Mascolo and the Toni&Guy Artistic Team, focus is placed on a ‘less is more’ technical approach that defines the team’s commitment to simple methods and straightforward styling. You’ll learn nine cuts and six colors—six women’s and three men’s styles—that represent a range of lengths, colors and textures. Each of the tailored shapes features random disconnections, undercut placement and isolated texture--expressing a true reflection of wearable hair for the here and now.
Total 15 techniques.
3 DVDs (180 Min) & Book (134 pg)


$299.00


New! Toni&Guy NYC Collection
Zak Mascolo and the Toni&Guy Artistic Team collaborated in the fashion capital of the United States to create this high style yet very wearable collection of looks. The NYC Collection, comprised of four women’s and two men’s styles, reflects a creative union of cut and color. With balanced emphasis on personalization, fashion and technique, each look accentuates individuality while retaining commercial viability. Natural movement, vibrant color and modern lines combine to form trendy, wearable styles that make a statement.
Total 10 Techniques
3 DVDs (114 Min.) & Book (120 pg)


$299.00





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