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Dear Darcy—How do I make sure my customers don’t “shop around” in this competitive market?—Hanging On

Dear Hanging—Be precise! Clean, flawless work will set you apart and it requires clients back in your chair every 6 weeks. Sassoon looks are all about precision and the new DeConstructivism teaches you precision on “today’s” looks! When highlighting or lifting color, for example, they advise working in extremely fine sections, applying color evenly and thoroughly saturating the hair for best results. When cutting, work back and forth from side to side instead of cutting one entire side at a time. This will ensure that your cut is even and balanced.
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