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Great
Holiday Gifts
Promotions keep your salon business fresh and new, but how often
have you realized that a “major opportunity” holiday
is just a few days away and you’re not prepared? Now is
the time to sit down with your staff and plan out a year’s
worth of promotions for 2009. Consider the “big ones”
like Mother’s Day and prom season, as well as local events,
advise Matters’
Business DVD authors, Steve and Terry Cowan. Brainstorm
ideas for unique services (like a Pumpkin Hair Masque at Halloween)
and specials (purchase a Valentine’s Day gift certificate
and get a free red nail polish.) Then put together a complete
to-do list so you’ll be prepared from now until New Year’s
Eve 2009! |
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