Great Holiday Gifts

Promotions keep your salon business fresh and new, but how often have you realized that a “major opportunity” holiday is just a few days away and you’re not prepared? Now is the time to sit down with your staff and plan out a year’s worth of promotions for 2009. Consider the “big ones” like Mother’s Day and prom season, as well as local events, advise Matters’ Business DVD authors, Steve and Terry Cowan. Brainstorm ideas for unique services (like a Pumpkin Hair Masque at Halloween) and specials (purchase a Valentine’s Day gift certificate and get a free red nail polish.) Then put together a complete to-do list so you’ll be prepared from now until New Year’s Eve 2009!
Steve and Terry Cowan
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