Work it Out

If your salon is experiencing a slowdown, why not start searching for a few good men? Male clients are loyal—once they’re hooked they keep coming back—and they’re obedient—they really rely on you to tell them what to do. To attract some delightful (and fit) guys, hook up with a gym or fitness club. (You know this crowd cares about its looks!) You can trade services with their staff members, give a free shaving lesson, or hand out coupons. Keep in mind that men tend to be price-oriented so they’ll be drawn to promotions like Slow Tuesday Discount Cards or 10th Haircut Free.

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