In-Salon Cross Promotion

Is your skin or nail department lagging while your hairstylists are hopping? Your best advertising source is the staff working right under your roof. In-house cross-promotions encourage clients to spend more money per visit. Teach stylists, nail techs and therapists to plant the seeds of interest in other services during consultations. Tag-teaming helps—staffers are more likely to cross-promote when they have a specific service to focus on, so pair employees with a buddy to help them learn the details about each other’s trade. Switch it up…match hairstylists with nail techs one month and massage therapists with makeup artists another.
(Legends & Icons Ball tickets are now on sale.)