| Dear
Darcy: How can we keep busy with brides?—Wedding
Belle Dear Belle: There are two critical aspects to a successful bridal business. First of course is the work—you must offer a broad repertoire of styles and know how to customize each one so that every client looks stunning. Then, it’s important to make sure that everyone in the bridal party has an awesome experience. Remember—it’s party time, so you and your staff (that means everyone) must be upbeat and enthusiastic when the bridal party’s in your salon. So serve refreshments, crank up the music, give lots of hugs and keep smiling! (The brides are coming! Prepare with BTC’s upstyle best-sellers). |
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