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Focus
on Retail
If you deliberately track your clients’ take-home purchases,
you’ll have plenty of great information to facilitate the
next sale. The dialog goes something like this: “Sue, I see
that you bought XYZ Styling Gel the last time you were here—how
did that work out for you? Can I answer any questions? Were you
able to achieve your style at home? You’re probably running
low and we have a great special on your product at the moment—if
you buy one, you get the hair spray at half price.” History
is an excellent teacher and your clients’ service and retail
histories can go a long way toward boosting future sales.
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