 |
 |
Better
Color Business
Many colorists, says McIvor Color Studios’ Patrick
McIvor, are competing with “the box.” “Box
color now comes with after-color treatment, in-between color glaze
and an application tool,” he says, “so we have to change.
That means never letting someone leave until she is completely happy.”
It also means being innovative. “Do one thing different or
better for every guest, every visit,” says Patrick. It could
mean tweaking a formula for a new season or updating a cut. “If
you’re doing the same thing every time,” he points out,
“you can’t give her something better. You want to excite
her so that she evangelizes about you to everyone she knows.”
(Get more great education with the Best of BTC Business Building) |
|
