| Time Is On Your Side A large majority of haircolor “whoops” can be avoided, believes Joico Vero K-PAK Color International Artistic Director Sue Pemberton, with proper processing. “Timing is critical,” she explains. “Peroxide goes through stages of lift and deposit and if you don’t leave color on long enough, you’re cutting into your deposit time. The result will be reds that fade faster, incomplete gray coverage and blondes that appear ‘off.’” So don’t rush your color services, ever, says Sue. Be sure to let your products work to their full potential for optimum results. (Sample the new Joico K-PAK Color Therapy.) |
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