Shelved in Style

You’re done cutting and styling your client and it’s time to make your way up to the front counter to seal the deal with some retail. Oh, but wait. You’re retail area looks like a team of toddlers merchandised it; the space has absolutely no rhyme or reason and it’s beyond overwhelming for clients. To rectify the situation you need to invest in some dislay units and stop putting product on that rickety bookcase you got off Craigslist. “Everything must have its own space,” Beata Gola of Adam Broderick Salons and Spas. “We use acrylic trays and boxes so everything looks organized.” Choose attractive yet simple containers that don’t compete for attention with the actual product, she advises, and pay attention to dimension. “Put larger items or things that are higher than everything else in the middle,” she says, “then decrease the height of the display as you work your way to the sides.” Gola works with a visual merchandising team at the salon, but if you can’t afford that then consider contracting a display pro from a local boutique or gift store and pay her in services. Check out more visual merchandising tricks and tips

More Business:
3 Ways to Make Money with Feather Extensions
How to Address Late Payments from Tenants
25 Stay-Ahead Strategies
Video: Using Facebook to Build Your Business
BTC Bookstore Pick: BTC Magazine Subscription

FREE Upcoming Webinars:
TONIGHT! David Stanko “Fix That Color–Correction Case Studies”

Sam Villa “CutOuts: Revealing Secrets Behind Cutting Fine, Thinning Hair”

Bookstore   Collections

BTC Summer Sale!
20% off all education and marketing! Shop Now
  Sassoon Stage Collection
Discover bold fringes and strong shapes.
Read More
Articles   Step-by-Steps

Tabatha's Salon Takeover Casting Information
Info on Season 4 is just a click away. Read More
  Create the Christina Ricci
Go from short to long with extensions.
Read More

Missed a Tip? Catch Up Here!
Shop the Online Catalog!
Become a free member of
Subscribe to Magazine
Search Shows and Events
Post a Job. Find a Job.
View Step-By-Steps
Follow us on Facebook

if you can't see this message, click here

That's What She Said!
Monday's “That’s What She Said” Moment
I was going to cosmetology school giving a pedicure to an elderly woman. Her toenails were super thick and so long, I wondered how I would clip them. I finally got the toenail wedged between the clippers and the WHOLE toenail popped off. She said "I am so happy that nail came off. Maybe when you clip the other big toe that will come off too". WHAT?!

Sherri Yager
Namaste' Salon
Fort Collins, CO
BTC Member Since 2007

Have a “That’s What She Said” moment to share?
Get it published! Click Here