Core Collection – Owners
Mission, Vision, Non-Negotiables & Career Path
Take Home Reality Check
Hours of Operation/Identifying Prime Time
Compensation matters (contains data file)
Marketing Matters
Cornerstones matter
(Total Running Time 5hr. 29min)

Mission, Vision, Non-Negotiables & Career Path
Solving Salon Problems
Fighting For Your Cause
Mission – Rose Playing/Dialogue
Vision – Being Consistent
Non-Negotiables – Role Playing
Career Path – Role Playing
(CD/33min)

Take Home Reality Check
It’s Your Job to be Excited!
How We Got Where We Are
The Retail Store Response
Form A Customers Standpoint
Strategic Alliances
Brands To Carry
The Visual Side
Sampling/Strategic SKU’s
Roll-Out/Sharing The Mission
(CD/55min)

Hours of Operation/Identifying Prime Time
Start At The Guest & Work Backwards
Defending Your Hours
Occupancy Ratio
What Is Prime Time?
Filling Non-Prime Time
Are You Open Too Much?
Action Plan – Role Playing/Comments
Prime Time Case Studies
House Specialties/Availability
(CD/52min)

Compensation Matters
Simple…But Not Easy
Compensation Types
Multi-Level Stylist Systems
(Supplemental) – Print Criteria Form
Compensation Criteria Form – Explanation
Summary – What We Would Do
Move Slowly And Methodically
(CD/61min) This CD contains a data document

Marketing Matters
Traditional vs. Aggressive Thinking
Case Study: Starbucks
Marketing The Salon
Cause Marketing
Case Study: The McCormack’s/Visible Changes
Marketing A New Stylist
Promotions
(CD/60min)

Cornerstones Matter
Can’t Hit A Target You Don’t Have
Cornerstone #1 – Service
Cornerstone #2 – Product
Cornerstone #3 – Atmosphere
Cornerstone #4 – Sanitation
(CD/68min)