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How Haircolor Really Works
End the confusion about the variety of haircolor products in your dispensary!  Learn how to make the very best choices for every color service.
This book details each of the types of products available to you as a professional, and discusses why and when to use each one. [122 pgs]

Topic include: 
•Types of Products Used by the Professional Haircolorist
•Semi-Permanent Haircolor vs. Demi-Permanent Haircolor
•David Velasco’s Top 10 List for Using Demi-Permanent Color
•Secrets of Advanced Haircolor Formulation
•Secrets of Understanding Color Tones & Bases
And much, much more!

Great Gray Coverage
Want to cover gray efficiently, effectively and beautifully?  The art of gray coverage is one of the most difficult challenges faced by color pros.  This authoritative resource offers 11 techniques for handling a majority of gray coverage situations. [90 pgs] 

It leaves no “gray areas,” covering topics like: 
•How to Make Gray Hair Blonde (Levels 6-9)
•How to Make Gray Hair Double Process Blonde
•How to Make Gray Hair Brown (Levels 4,5,6)
•How to Make Gray Hair Red (Levels 3-9)
•3 Partial Coverage Techniques
•Gray Coverage Color Correction Procedures
•9 Strategies for Covering Resistant Gray Hair
And much, much more!

Exotic Brunettes
Think working with brunettes is simple?  The fact is, creating a beautiful, believable, rich brunette can be extremely challenging for color pros. This book gives you the secrets to producing long-lasting, glorious brunette haircolor every time. [70 pgs]

Topics Include:
•Best Candidates for Warm and Cool Brunette Hues
•Ground Rules for Brunettes
•Transforming Salt & Pepper Hair to a Rich Brunette
•Making 75-100% Gray (non-pigmented) Hair Brunette
•Converting a Double Process Blonde to a Brunette
•The Secrets of Tint Backs
•Six Corrective Procedures for Brunettes

Amazing Redheads
What does it take to make a great looking redhead? This book fills you in on everything you need to know.  You’ll explore the range of red hues, and learn the best and worst candidates for red hair color.   Creating beautiful redheads is one of a colorist’s most rewarding accomplishments—now you’ll have the resources to achieve amazing results with every application. [69 pgs]

Topics Include:
•How to Stack the Deck on Your Side
•Best and Worst Candidates for Red Haircolor
•Formulating Red Haircolor
•Transforming Gray (non-pigmented) Hair to Red
•Making Natural Blonde Hair Red
•Making Brunette Hair Red (Levels 2-5)
•Six Color Corrective Procedures for Redheads

Incredible Single Process Blondes
Selecting the right candidates for single-process blonding is half the battle.  After arming you with this information, this book will continue on with an indepth study of blonde bases, when and how to use modifiers and intensifiers and a look at a variety of techniques and corrective strategies. [73 pgs]

Topics Include:
•Determining the Best and Worst Candidates for Single Process Blonding
•Blonde Bases and How They Work
•Ash Base Blondes
•Natural/Neutral Base Blondes
•Gold Base Blondes
•Red Base Blondes
•Drabbers, Modifiers and Intensifiers
•High-lift Special Blondes
•Six Color Correction Procedures for Single Process Blondes

Stunning Double Process Blondes
This book provides the knowledge and confidence you need to master the art of Double Process Blonding.  It includes step-by-step instructions and covers application techniques, product choices, timing and, of course, troubleshooting color correction strategies. [70 pgs]

Topics Include:
•Secrets of The Bleach-Out
•Secrets of a Virgin Bleach-Out
•Performing a Bleach-Out on Tinted Hair
•Performing a Bleach-Out on Previously Highlighted (Bleached) Hair
•How to Choose and Use Toners
•Seven Double Process Blonding Color Correction Procedures