Core Collection – Owners
Mission, Vision, Non-Negotiables & Career Path
Take Home Reality Check
Hours of Operation/Identifying Prime Time
Compensation matters (contains data file)
Marketing Matters
Cornerstones matter
(Total Running Time 5hr. 29min)
Mission, Vision, Non-Negotiables & Career Path
Solving Salon Problems
Fighting For Your Cause
Mission – Rose Playing/Dialogue
Vision – Being Consistent
Non-Negotiables – Role Playing
Career Path – Role Playing
(CD/33min)
Take Home Reality Check
It’s Your Job to be Excited!
How We Got Where We Are
The Retail Store Response
Form A Customers Standpoint
Strategic Alliances
Brands To Carry
The Visual Side
Sampling/Strategic SKU’s
Roll-Out/Sharing The Mission
(CD/55min)
Hours of Operation/Identifying Prime Time
Start At The Guest & Work Backwards
Defending Your Hours
Occupancy Ratio
What Is Prime Time?
Filling Non-Prime Time
Are You Open Too Much?
Action Plan – Role Playing/Comments
Prime Time Case Studies
House Specialties/Availability
(CD/52min)
Compensation Matters
Simple…But Not Easy
Compensation Types
Multi-Level Stylist Systems
(Supplemental) – Print Criteria Form
Compensation Criteria Form – Explanation
Summary – What We Would Do
Move Slowly And Methodically
(CD/61min) This CD contains a data document
Marketing Matters
Traditional vs. Aggressive Thinking
Case Study: Starbucks
Marketing The Salon
Cause Marketing
Case Study: The McCormack’s/Visible Changes
Marketing A New Stylist
Promotions
(CD/60min)
Cornerstones Matter
Can’t Hit A Target You Don’t Have
Cornerstone #1 – Service
Cornerstone #2 – Product
Cornerstone #3 – Atmosphere
Cornerstone #4 – Sanitation
(CD/68min)
Core Collection – Stylists
Rescheduling
Take Home At Its Best
The Image Profile
Olympic Thinking
Tracking For Success (contains data file)
The Greeting/The Referral
Rescheduling
Rescheduling/Prime Time
Rescheduling/Salon Example
Coaching/What We Look St
Why Reschedule?
Outstanding Rescheduling
Discipline & Dialogue
The Moment Of Truth
Squeeze In’s/S.O.S. Appointment
No Show’s
Rescheduling – Role Playing
(CD/45mins)
Take Home At Its Best
You vs. Wilma Flintstone
Turning Guest Into Buyers
Everybody Starts From Where They’re At
It Matters Dialogue
The Female Nudge
Our Salon Experience
Purchasing From You
Take Home Dialogue
What Could Be
(CD/58min)
The Image Profile
The Image Profile
Dialogue
Image Profile – New Guest
The Taste Book
Role Play
Image Profile – Returning Guest
(CD/54min)
Olympic Thinking
Definition
State What You Want
Selecting A Coach
What Do I Need To Learn?
When And how Much Will I Practice?
How Will I Apply The Practice?
Visualize The Desired Result
Measure The Results
The Four Steps
(CD/58mins)
Tracking For Success
Why Track Performance?
The Quest For A Tool
Supplemental – Print Spreadsheet
Columns A-G
Columns H-I
Columns J-L
Columns M-O
Columns P-U
Formulas & Totals
(CD/53mins) This CD contains a data document
The Greeting/The Referral
Greetings…What’s The Big Deal?
Greetings…Handshakes Matter!
Elements of a Proper Greeting
Too Safe or Too Scared!
Referrals
(CD/58min)
