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Business > Articles > Sold-Out Farouk Conference in Cancun Starts Friday!

Sold-Out Farouk Conference in Cancun Starts Friday!

This Friday, BTC is heading to Cancun to “Join the Revolution!” And though the revolution will not be televised, we’ll be taking lots of photos, videos and notes and posting them to our BTC Facebook and Twitter pages—we’d never dream of going on vacation without bringing our members back some educational souvenirs!

Farouk Systems “Join The Revolution” International Conference kicks off on August 23 at the glamorous Moon Palace Golf and Spa Resort in Cancun, Mexico, where over 4,000 stylists, models, educators and industry influencers from all over the world will gather to celebrate the hairdressing revolution. 

The Farouk Systems social team will bring exclusive content including a backstage look into “The World of Hairdressing” featuring 26 artists from 13 different countries presenting international trends in avant-garde styling. Attendees will also be tagging #faroukcancun13 to share what the Farouk experience is all about and what it means to Join The Revolution.

Here's a sneak peak into the buzz behind "Join the Revolution!":

“’Join the Revolution’ is a philosophy that has been a part of Farouk Systems since its creation. It's all about uniting hairdressers that share the same mission and goals. Farouk began a revolution when he made it his mission to develop products that are safe for clients and safe for us, as hairdressers. ‘Join The Revolution’ is all about leading the way into a future filled with innovation and passionate people,” said Lisa Marie Garcia, VP of Education and Shows.

“In May, I created a new collection for the conference to inspire, educate and motivate the talented hairdressers of Farouk Systems! On this stage we are one family, with one goal—a step ahead of the hair industry,” said Maurice Den Exter, World of Hairdressing–Team Europe.
“I am excited and grateful. I go to bed and wake up thinking about hair and the different forms I can create with it. I've been reading a lot and studying up to showcase upcoming trends. Already almost ready,” said
Ivan Rodriguez, World of Hairdressing–Central America.

“What I am showcasing at conference is quite different—but very exciting!  I am working with some different elements like LED lights and fiber optics to enhance my personal style.  This concept can’t be explained in words,” said
Leonel Rodriguez, World of Hairdressing–Team Mexico.

“I have been preparing for well over a month on my idea and execution with the Global Board Presentation and with Team Canada. I have put a lot of thought and emotion into developing both concepts.  Unfortunately I can’t release much more info—you must wait and see,” said
Rocky Vitelli, World of Hairdressing–Team Canada.

Keep up with all of the action by following #FaroukCancun13 on Instagram, Twitter, and Facebook all weekend long or by checking in on the event’s live Instagram and Twitter stream at

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REAL HAIR FOR REAL PEOPLE! Team Farouk—Lisa Marie, Lorena Garcia and Maggie Karcher, with support from Effram Leiva—keep it real in this exclusive video from the 2012 BTC COLOR Show in Miami!



Buy your tickets to BTC's COLOR Show in Nashville, September 8-9, 2013! Get 'em before they're gone!





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